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 ICA news
This year’s The Car Wash Show in Nashville was one for the record books. In what would be the largest Show in 10 years, nearly 8,000 attendees walked the trade show floor to see the products and services from more than 400 exhibitors.
It lived up to its reputation as the largest car wash convention and trade show.
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Don't miss the latest marketing musings from Champ Savage, our resident expert. Pick up tips for your customer loyalty programs... from an unexpected source.
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Industry News
Crew Carwash, a long-standing central Indiana car wash organization, announced today that it is donating $31,563 to Riley Children’s Foundation to help fund the recruitment of leading experts to provide mothers and babies comprehensive care at Riley Hospital for Children at Indiana University Health.
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How can car rental operators save water within the vehicle washing and rinsing process? Washing with an automatic car wash is more water efficient than washing by hand. If you use the hose to wash a car, the hose releases 11 gallons of water per minute, according to Jack Jackson, president of Awash Systems Corp.
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Mike’s Carwash partnered for the 7th straight year with Big Brothers Big Sisters (totaling over $300,000 in 7 years) to raise money and awareness for youth mentoring programs in Ohio, Indiana and Kentucky. During the one-day event, half the proceeds of every Ultimate wash, a $20 value, and every Works wash, a $16 value, was donated to local Big Brothers Big Sisters agencies to help offset costs for youth mentoring in the communities where the fundraisers were held.
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Comprehensive Connections is launching a new car wash and greenhouse at 1200 Veterans Memorial Drive. The business venture is designed to provide work for the social service agency's clients with developmental disabilities. The greenhouse is now open and the hand-wash car wash, called Car Connections, is scheduled to open by the end of the month.
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Leadership
There’s "Go" and then there’s "Let’s go." There’s "Do this" and then there’s "Let’s do this." As a supervisor, which are you more likely to say? If it’s not the latter, you may want to keep reading.
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Consider the challenges of the 21st century enterprise: things change too fast for one individual to know how to best respond; there are many explanations for any event, and multiple perspectives are needed to understand what that event means and decide what to do; a pipeline of future leaders is essential to companies’ long term success.
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Marketing
Startups and small businesses have to stay competitive in their marketing strategies in order to be relevant and get in people’s faces. Unfortunately, small businesses don’t often have a marketing team (meaning business owners often have to handle marketing on their own) or a ton of money to put into marketing. This means they need to be strategic and creative. They need to think long and hard about their target audience, their brand and the message they want to send.
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Resources and time are small business owners’ personal demons. Supporting this fact is a Bank of America survey where small business owners voted to say that running their businesses was twice as stressful as handling relationships with a spouse and three times as stressful as raising children! If you’ve felt that limited manpower and funds have been setbacks in terms of marketing your business, here are six simple ideas that will change your mind and your business.
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Supplier News
Ziebart International Corporation, the global leader in automotive detailing, films and protection services, is proud to introduce its proprietary Nano Ceramic Performance Film (NCP) to customers nationwide.
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