Mike’s Carwash partnered for the 7th straight year with Big Brothers Big Sisters (totaling over $300,000 in 7 years) to raise money and awareness for youth mentoring programs in Ohio, Indiana and Kentucky. During the one-day event, half the proceeds of every Ultimate wash, a $20 value, and every Works wash, a $16 value, was donated to local Big Brothers Big Sisters agencies to help offset costs for youth mentoring in the communities where the fundraisers were held.
Visit http://www.carwash.org/news-landing/2016/05/18/mike-s-carwash-donates-$45-000-to-big-brothers-big-sisters to view the full article online.
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Leadership
Consider the challenges of the 21st century enterprise: things change too fast for one individual to know how to best respond; there are many explanations for any event, and multiple perspectives are needed to understand what that event means and decide what to do; a pipeline of future leaders is essential to companies’ long term success.
Visit https://hbr.org/2016/05/how-shared-leadership-changes-our-relationships-at-work to view the full article online.
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Marketing
Startups and small businesses have to stay competitive in their marketing strategies in order to be relevant and get in people’s faces. Unfortunately, small businesses don’t often have a marketing team (meaning business owners often have to handle marketing on their own) or a ton of money to put into marketing. This means they need to be strategic and creative. They need to think long and hard about their target audience, their brand and the message they want to send.
Visit http://tech.co/top-marketing-trends-small-businesses-2016-05 to view the full article online.
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Resources and time are small business owners’ personal demons. Supporting this fact is a Bank of America survey where small business owners voted to say that running their businesses was twice as stressful as handling relationships with a spouse and three times as stressful as raising children! If you’ve felt that limited manpower and funds have been setbacks in terms of marketing your business, here are six simple ideas that will change your mind and your business.
Visit http://smallbiztrends.com/2016/05/small-business-social-media-ideas.html to view the full article online.
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