Car Wash News
   
In This Issue January 7, 2015  
ICA News  Industry News  Leadership  Marketing 
 
Lustra/Cleaning Systems, Inc
ICA News
 
   
The latest issue of CAR WASH Magazine mailed in December and is available digitally now! In this issue we focus on how to work your way through the customer experience in an age of social media and instant feedback.
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Industry News
Carwash owners in the U.S., Canada, Australia, and New Zealand participated in "Grace for Vets", a one day event where veterans and active-duty personnel got their cars washed at no charge.
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Splish Splash Car Wash, a high-speed service from Grand Junction, is eyeing a spot owned by Peter Yegen Realty for its first Montana operation on Fourth Avenue North at the corner of Exposition Drive, known as Exposition Gateway. It is currently home to a used-car lot, which would move if the deal goes forward, officials say.
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Kwik Trip moved one step closer Monday to gaining approval for its new car wash in the city. Brent Dusek, project manager for Kwik Trip, said Kwik Trip has about 430 locations in Wisconsin, Iowa and Minnesota. "We have been expanding at a quite aggressive rate," he said. "We're picking our spots, and we're trying to hit it hard."
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The aftermath of the winter storm put a damper on many vehicles throughout the Big County. Residents in Abilene headed to car washes this weekend to get their cars clean and shiny. Employees at Mister Hot Shine Car Wash, on Buffalo Gap Rd., say they saw an increase in cars as soon as the ice began to melt. Yesterday alone, they had 384 cars. According to the car wash, people want to make sure they're getting all the salt off their car.
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JBS Industries
A.V.W. Equipment Co., Inc. Zep Vehicle Care, Inc.
Warsaw Chemical Company, Inc. Clean World Distribution
Leadership
 
   
As the end of the year approaches, one task hangs like an albatross around the necks of many employees and their bosses: the annual performance review. While employees are eager to know how they've stacked up, the process is far from enjoyable--largely because, for many, it doesn't seem to amount to anything. What are we doing wrong? And can we fix it?
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Giving feedback to your colleagues and employees provides them with an observer's insight into how their performance is progressing, as well as advice to solve any problems. But, for a number of people, hearing the six words, "Can I give you some feedback?" generates fear and anxiety. The words go through a translator in our brain and are heard as, "Can I completely tear you down?" It can be perceived that the person giving the feedback is somehow superior to the person receiving it, putting the receiver on the defense.
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It’s that time of year again -- time for the year-end performance review. For a lot of employees, there is little to look forward to when the annual performance review comes around. Despite its negative connotation, the annual performance review can play an important role, and shouldn't be disregarded.
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GoIndustry DoveBid France SARL
Marketing
 
   
Initially big data seemed to be something only available to the biggest businesses. Analytics are now being built into almost every application, however, making the technology accessible to businesses of all sizes. As businesses realize the power of information to create successful marketing campaigns and see real-time results, data is becoming an integral part of marketing.
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Having big data doesn’t automatically lead to better marketing – but the potential is there. Think of big data as your secret ingredient, your raw material, your essential element. It’s not the data itself that’s so important. Rather, it’s the insights derived from big data, the decisions you make and the actions you take that make all the difference.
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For marketers trying to maximize their return on investment, predictive analytics based on big data is an exciting new tool. In the digital world, predictive analytics based on big data holds the promise of creating a detailed view of what works, providing guidance that has never been available before for the fine tuning of advertising campaigns.
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