ICA news
The latest issue of CAR WASH Magazine mailed in December and is available digitally now! In this issue we focus on how to work your way through the customer experience in an age of social media and instant feedback.
Visit http://www.nxtbook.com/naylor/ICWQ/ICWQ0414/index.php to view the full article online.
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Leadership
As the end of the year approaches, one task hangs like an albatross around the necks of many employees and their bosses: the annual performance review. While employees are eager to know how they've stacked up, the process is far from enjoyable--largely because, for many, it doesn't seem to amount to anything. What are we doing wrong? And can we fix it?
Visit http://www.inc.com/dan-finnigan/what-your-annual-performance-review-process-really-needs.html to view the full article online.
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Giving feedback to your colleagues and employees provides them with an observer's insight into how their performance is progressing, as well as advice to solve any problems. But, for a number of people, hearing the six words, "Can I give you some feedback?" generates fear and anxiety. The words go through a translator in our brain and are heard as, "Can I completely tear you down?" It can be perceived that the person giving the feedback is somehow superior to the person receiving it, putting the receiver on the defense.
Visit http://www.entrepreneur.com/article/219437 to view the full article online.
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It’s that time of year again -- time for the year-end performance review. For a lot of employees, there is little to look forward to when the annual performance review comes around. Despite its negative connotation, the annual performance review can play an important role, and shouldn't be disregarded.
Visit http://www.entrepreneur.com/article/241179 to view the full article online.
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Marketing
Having big data doesn’t automatically lead to better marketing – but the potential is there. Think of big data as your secret ingredient, your raw material, your essential element. It’s not the data itself that’s so important. Rather, it’s the insights derived from big data, the decisions you make and the actions you take that make all the difference.
Visit http://www.sas.com/en_us/insights/big-data/big-data-marketing.html to view the full article online.
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For marketers trying to maximize their return on investment, predictive analytics based on big data is an exciting new tool. In the digital world, predictive analytics based on big data holds the promise of creating a detailed view of what works, providing guidance that has never been available before for the fine tuning of advertising campaigns.
Visit http://www.technologyreview.com/view/532551/driving-marketing-results-with-big-data/ to view the full article online.
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