Archive/Subscribe | www.wrla.org | YardStick Wednesday, January 25, 2012

Exhibitors at the Prairie Showcase Crystal Awards

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Winners of the Best Booth and Best New Product Crystal Awards were announced at 2012 Prairie Showcase Buying Show & Convention, at Prairieland Park in Saskatoon at the Closing Night Party on January 20th.

"A lot of thought, hard work and passion go into designing the perfect booth that not only attracts buyers, but also represents your business and what it does," said Show Manager Caren Kelly, CEM. "It only makes sense to reward that effort with the recognition of Best Booth & New Products at Prairie Showcase, as difficult as the choice may be because of the many excellent displays and products that line our aisles."

The Crystal Award recipients are:

Best Large Booth – 300 square feet or more

First Place
Stanley Black & Decker – Booth 507 (2,100 sq. ft.) www.stanleyblackanddecker.com

Runner-up
Madero Distribution – Booth 800 (900 sq. ft.) www.madero.ca

Best Small Booth – 100 – 200 square feet

First Place
Barkman Concrete – Booth #126 (200 sq. ft.) www.barkmanconcrete.com

Runner-up
Owens Corning – Booth #257 (200 sq. ft.) ; www.owenscorning.com

Best Booth winners are judged on a set of pre-determined criteria, including:

- Design/Visual Impact
- Quality of Exhibit Construction (cleanliness, safety)
- Product Presentation (promotional material, layout, unique display techniques, visual aids)
- Booth Personnel (passion for their work, appearance, knowledge of their product, willingness to answer questions, pride in their company)
- WOW Factor

Best New Product - Canadian

First Place
Techniseal – Booth #646 - Carbopoxy www.techniseal.com

Runner-up
Alu-Rex – Booth #545 – Clip’N Guard www.alu-rex.com

Best New Product - Imported

First Place
Goodfellow – Booth #1220 – Abaco Decking www.goodfellowinc.com

Runner-up
Stanley Black & Decker Hardware & Home Improvement Group – Booth #118 –Weiser Modern Collection www.bdhhi.com

The Best New Product – Canadian & Imported Awards are presented to the Exhibitor that distinguished itself with a strategic marketing mix to improve sales and brand image. The best new product award is determined by the following criteria:

- Innovation/Uniqueness
- Packaging
- Provides Distinct competitive Advantage
- Customer Appeal
- Possibility of Follow-up Products

Alliance Designer Products
Westman Steel Industries

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