Chalifour to Open Retail Development Centre
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Chalifour Canada is constructing a Retail Development Centre (RDC), a model retail store which will be built within the Chalifour London warehouse in order to display their product selection merchandised in a retail store environment.
Their merchandising team, category managers and vendors will be working together to create new retail concepts to help dealers better merchandise their stores. Dealers will have the opportunity to visit the 8,500 sq. ft. model store and see new concepts and programs and be trained in new strategies. The RDC will test planograms and merchandising strategies in a retail setting, fully merchandised with all signage and shelving, including a checkout counter.
The RDC teams will utilize the talents of students enrolled in the retail training programs of local community colleges. The RDC will also hold focus group sessions in order to test new concepts.
The project is expected to be completed by the end of the second quarter.
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