Motivate Your Booth Staffers - The Best Investment You'll Ever Make

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You're spending a lot of money on so many things for your trade show - from booth space to transportation to airfare to hotels to exhibit construction to promotions - and more. Yet all those things don't bring in leads, it's your booth staffers that do. You can double your lead counts just by offering prizes to the 5 booth staffers that take the highest number of qualified leads. A gift certificate to a nice restaurant will turn some mild mannered employees into enthusiastic go-getters. Then give them company-wide recognition for their achievement. One warning: make sure before the show that your staff understands that you are rewarding them for qualified leads, so they still take the time to question visitors and record their valuable remarks for your field sales people. Otherwise you'll get quantity, without regard to quality.