WRLA 2011 Strategic Planning Symposium

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To All WRLA Members,

I want to take a minute to update WRLA members on our Strategic Planning process. Last October a survey was sent to all WRLA members. This survey was the first step in the development of a strategic plan that will drive this association for the next 3 to 4 years. Your response rate was outstanding. Most electronic surveys average a 10-12% response rate. But we had an incredible 25% of our members reply to the questions! Those questions asking for a written response also received hundreds of replies. These numbers prove that you firmly believe in our association and are dedicated to helping us chart a course for the future. Our next step will be just as exciting. On Tuesday, December 6th, the WRLA will be hosting an Industry Symposium. This one day meeting will be attended by 20 of the industry’s leading decision makers representing retailers, distributors, and all the buying groups. The input from this meeting will be combined with the results of our member survey and delivered to our strategic planning committee.

This committee will be responsible for developing a strategic plan that will be presented to the Board of Directors in June 2012. Our goal is to ensure the WRLA is properly positioned to offer maximum value to both our members and the industry as a whole.

Our Strategic Planning Committee members are: Karen Clement, Mike Doyle, Rob Hauser, Martha Konantz, Michael McLarney, and myself.

I will keep you updated as we travel through this important process in the history of the WRLA.

Gary Hamilton, CAE
President
Western Retail Lumber Association