TIM-BR MART’s Award-winning Contest Returns for the Third Year

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MINOR LEAGUE HOCKEY TEAMS WILL TAKE ANOTHER SHOT AT BEING RINKSIDE FOR THE WORLD JUNIORS



The return of the award-winning TIM-BR MART World Junior Hockey Video Challenge will give Canadians a chance to vote for their favourite team spirit video and put another minor league hockey team rink-side at the World Junior Hockey Championship this December in Edmonton, AB.
An eligible team can video their team spirit, upload it to timbrtube.ca and Canadians will vote for their favourite for just 15 days starting from November 13 (12:00:01EST) to November 27 (11:59:59EST). The team with the winning entry (including parents/guardians and coaches) will enjoy roundtrip transportation to Edmonton, AB, accommodations, meals and tickets to World Juniors games over December 27 – 30, 2011; it’s a prize worth up to $60,000, if won by a Nova Scotia team, for example.

Up for grabs as well are Source for Sports gift cards as second, third and wildcard prizes ($5,000, $2,500 and $2,500 respectively).

The Video Challenge is part of TIM-BR MART’s ongoing sponsorship of Hockey Canada and the World Juniors, a partnership that provides the group with high-profile exposure at the World Junior tournament and access to other tournaments in the Hockey Canada franchise. Returning as official vendor sponsors of the World Junior Hockey Video Challenge are CGC, Henkel/Lepage, PPG and Roxul; Regal Ideas, the newest supplier on board, rounds out the vendor roster.

"We expect this to be our best year yet with submissions and Dealer support. Canada loves hockey. No two ways about it, so the contest is a great way for store owners to talk to their customers and their community about something a little different than they usually do," commented Steve Stremecki VP of Corporate Development at TIM-BR MARTS Ltd. He continued to add that the contest has become a unifying force in towns and cities across the country: "Entire communities will rally around their local team. That’s the kind of connection we hoped for when we created this contest."

TIM-BR MART Dealers across Canada will be supporting the contest with in-store signage, ongoing promotions in their flyers as well as their community outreach efforts to customers, hockey parents, coaches and teams. Social media will once more play a big role in the success of the Video Challenge with things like a facebook fanpage, a youtube page plus regular tweets from the Challenge’s ‘Ref’ on twitter (@timbrref).

As a major sponsor of the World Juniors, TIM-BR MART will receive high exposure throughout the 31-game tournament on places like rink boards, power ribbons at the Rexall Place in Edmonton and Saddledome in Calgary and the official Alberta tournament website, for example.

For more on the 2012 IIHF World Junior Championship go online to www.hockeycanada.ca