10 Tradeshow Booth Staffing Secrets

Print this Article | Send to Colleague

When you ask the average booth staffer about trade shows, their first thing that comes to mind is long hours, sore feet, some fun, and work piling up back in the office. This may be true, but needless to say we do shows for the benefits that we receive by way of lead counts and exposure in the market place. Below are some of the "secrets" that can help unlock the potential of shows for you.

1. Exhibiting without Borders: Staff in the aisle where the attendees are walking by. It seems like where the booth carpet meets the aisle carpet, often becomes an impenetrable "line in the sand" that staffers rarely venture past. We all want to be "out of the box" in the way we think, so consider the exhibit space as "in the box," and the aisle as "out of the box." This is where it gets a little uncomfortable, but if we can get out there and engage people as they come by, this will result in remarkably higher lead counts. I staffed an exhibit yesterday where an attendee was going to walk by the exhibit without stopping and I engaged him, only to find out that he has operations on 3 continents and represents about a 5 million dollar sales opportunity for our client. This guy was going to walk right by the tradeshow booth! The only reason I pulled him in was because I was in the aisle. The business is there and we need to be in the aisle to get it. Sometimes the show may ask you don’t staff in the aisle, but go ahead and do it until they tell you otherwise.

Click here to read the complete article