TRUSERV Canada Announced New Banners for Independent Retailers

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Winnipeg, Manitoba, April 17, 2011 – Today, TruServ Canada announced exciting new banners for Independent Retailers in Canada. Over 400 Dealers at the Spring Market heard first hand the Company's plan for the future in Hardware and Building Centre Programs.

The new concept, in fact, encompasses three banners: TRU Hardware, TRU Building Centres and TRU Farm & Garden.

"Our goal was to create a banner that can be adapted to different retail formats," said Bill Morrison, President of TruServ Canada. "The attributes mirror many of the retailers we're doing business with today." Independent retailers play a leading role in their communities. Above and beyond that, the new banner is about authenticity, real products, real service, and real people.

This is an important milestone for TruServ Canada; now part of Canada's largest distributor and retailer of hardware, renovation and gardening products. While the V&S and Country Depot banners will continue to be serviced by the Company, the True Value banner will be adapted to the new TRU concept, starting this fall.

"In November last year we became a NEW Company," said Morrison. "We are pleased to offer unprecedented solutions for Independent Retailers."

Over the two day Market, TruServ Canada highlighted plans for a NEW opportunity for dealers. "Over the coming months we will work with retailers to convert their stores to the new Banner," explained Morrison. "TruServ Canada will cover the costs of conversion for the retailer and has developed strong marketing programs."

TruServ Canada offers competitive prices, timely deliveries, exceptional fill rates, and a wide assortment of product. The landscape is changing; we're offering solutions, no investments, dealer focused marketing.

ABOUT TRUSERV CANADA TruServ Canada is truly a Canadian Company, committed to over 650 independent dealers. With most efficient warehousing, product buying and distribution systems TruServ Canada promotes the growth of all of its independent retailers.

Visit TruServ Canada at www.truserv.ca. 

For more information: Images & Logos available on request CONTACT Lora Deighton, Communications Manager TruServ Canada 204-453-9526 or ldeighton@truserv.ca Cell: 204-997-1758