Dynamic Takes ecocoat Recycled Latex Paint Across the Country

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In less than six months, response to ecocoat – a 100 per cent premium recycled latex paint – has been so great that Dynamic Paint Products has expanded the line's distribution to stretch from coast to coast in Canada.

The green-friendly paint was initially launched in Western Canada by Dynamic, in partnership with Calgary-based Calibre Environmental Ltd.

"Consumers and professional painters alike are becoming more knowledgeable about green issues and are looking for ways to do their part in reducing environmental impact," says Pat Power, director of marketing, Dynamic Paint Products Inc. "ecocoat provides a natural selling point for retailers who are often consulted by consumers on what type of paint to select for a particular project. The fact that it's 100 per cent recycled and formulated for both interior and exterior use makes this product a versatile, attractive choice that is very easy to recommend."

The product also caters to the contractor and professional painter market – offering 14 shades of lower VOC paint in a variety of sizes, at attractive prices.

"The beauty of this product is that it competes on many levels," Power adds. "It's green, high quality and priced well. These three key factors have contributed to the positive market response. The cost-savings on new raw materials and production have been passed along to the retail level, so it's a win for consumers, a win for contractors and professional painters, and a win for the retailer."

For the full story, or to locate a dealer near you, visit:
www.RecyclePaint.com.