Three Ways to Grow Lawn and Garden Sales This Summer

Print this Article | Send to Colleague

With the rush of spring planting over, homeowners may be ready to tackle another project to spruce up their lawns and gardens. Here are three ways you can get your share of sales from those customers looking to enhance their outdoor spaces:

Landscaping projects
Think project sales as you promote your patio pavers and water gardening supplies. If you have a garden area outdoors, use your patio paver and landscaping items to build a walkway in your garden area. You can also decorate your gardening displays or build a small paver patio so customers can see different ways they can use these products. Include a display that shows all of the different items, like gravel, sand, rakes and tamper, needed to finish the project. You can make this display on an endcap if you don’t have the space outside.

Water gardening
Become the water gardening expert in your area. To become a destination for this project, expand your category to include water elements for all sizes of yards and gardens, from a small fountain that can sit on a balcony to a larger pond with a waterfall.

To make your knowledge of this project more valuable to your customers, host a how-to clinic that covers not just the installation of the pond, but also the types of plants suitable for water gardening. Some homeowners want to include fish in their water garden, so when you host a clinic, consider inviting a local pet store to partner with you so they can provide information to your customers.

Go deep in yard decorations
Whether it’s a fountain, figurine, globe, or garden gnome, homeowners love their yard decorations. They also want decorations that are different from everyone else on their street. This is a way you can differentiate yourself from your larger competitors, since as an independent you have the freedom to source from a variety of vendors. This area is more subject to fashion than other areas of the lawn and garden department, so don’t just stock the same items you sold last year. Instead, look for something new to keep your customers’ interest.

WRLA IN PARTNERSHIP WITH NRHA

The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA. CLICK HERE for more Information.