NRHA Tips: 4 Ways to Attract Customers to Your In-Store Services

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NRHA Tips: 4 Ways to Attract Customers to Your In-Store Services

• Send your small engine repair tech to vendor training for updates on new equipment.
• Encourage customers to get service work done early so you don’t have to deal with a backlog.
• Try sending out postcards to your customers offering to waive the pickup and delivery charge if they get their lawnmowers serviced as early as February or March. That alleviates the rush on the service department.
• Offer pre-season small-engine tune-up specials and a buy-one, get-one-free special on chainsaw sharpening to get landscapers into your store, where they will hopefully buy additional products.
• Train Employees on Product Knowledge

When putting together a training plan for your employees, identify your key seasonal categories, and then identify any new products. Your employees need to have as much product information as possible to sell them. They also likely need a refresher course on basic product knowledge.

To provide your employees with more knowledge, many retailers invite vendors to come into the store and talk about their products. Vendors can tell you what products are selling well, what new products are coming on the market, and offer valuable tips on how to sell these products more effectively.

WRLA IN PARTNERSHIP WITH NRHA
The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA. 

Visit www.wrla.org or CLICK HERE for more information about NRHA.