Here are some tips for creating an effective endcap:
Fill it up: Endcaps should look full. As you sell through items, restock or move in new items.
Density matters: Plan at least one endcap for every 400 square feet of retail sales floor.
Promote projects: While you can use an endcap to merchandise one or more products, you can also create a project theme. Include a product with one or two complementary or related items to fill out the display centered around a specific project.
Keep it balanced: Studies suggest single-item endcaps make the most powerful impact while driving large sales increases. However, if you don’t want to invest in the large inventory levels it takes for a massive product display on every endcap, take the balanced approach.
Include POP video players: Endcaps with TV monitors with a looping informational video about a featured product can build customers’ interest about a product as well as give them confidence about using it. You’re also more likely to get a customer to stop and look at the endcap if there’s a video playing than if there’s just a stagnant sign.
Let employees be creative: When creating a display, be creative by using unusual products, a lot of color or vignettes: anything that will catch customers’ attention. If you have employees who need an outlet for their creative spirits, show them a few products you’d like to promote and let them use their imaginations to come up with creative endcaps.
NRHA Helps You Hire the Best
NRHA has programs to help you hire smarter. Forté is an online personality assessment provides communication style reports to help organizations recruit and retain the right people. It helps store owners better understand how they can improve communication skills and individual team performance. The reports provide a communications strategy and recommendations that will strengthen workplace communication and performance. Access to this great membership benefit, and many others, is available to all members of the North American Retail Hardware Association.
This along with many other human resources tools are available in the NRHA Human Resources Handbook, included in your NRHA membership. Find out more by CLICKING HERE.
WRLA IN PARTNERSHIP WITH NRHA
The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA.
CLICK HERE for more information about the WRLA or CLICK HERE for more information about NRHA.
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