NRHA-WRLA Monthly Program Communication – March 2013

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PlanItDIY.com is the cornerstone of a North American initiative called PlanItDIY®. The site, which was created by the North American Retail Hardware Association for independent dealers, offers a content-rich resource for consumers looking for solutions to their home improvement, repair and maintenance projects.

Now, just one year after its launch, the retailers have been redeveloping the site, adding additional content, making it more female-friendly, and utilizing social media sharing capabilities. The result is one of the most aesthetically appealing, easy-to-use how-to home improvement sites on the web today.

The updated PlanItDIY.com features consumer favourites including:

• A library of short home improvement how-to project videos;
• Printable step-by-step project guides and checklists;
• An easy-to-use store locator that directs consumers to their local home improvement stores;
• A dynamic community where consumers can create a profile, save projects, and chat with other weekend warriors.

As if all this wasn’t exciting enough, retailers also recognized that today’s consumers want to access websites on mobile devices in addition to computers. So, the new PlanItDIY features responsive design, meaning the website automatically adjusts to the type of device being used. With more consumers utilizing how-to and social media sites from mobile devices, this is just one way PlanItDIY is reaching out to consumers.

WRLA members get unlimited access to PlanItDIY, including its helpful store locator function, as well as all the other NRHA training and services when they join NRHA through the WRLA.

CLICK HERE for more information about the WRLA or CLICK HERE for more information about NRHA.