RONA CREATES A NEW TEAM DEDICATED TO OFFER THE MOST EFFICIENT SERVICE TO ITS DEALERS

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Boucherville, Quebec, September 14, 2012 – Headed by Bill Morrison, Vice President, Wholesale at RONA and President of TruServ Canada, the new Our Dealers: PR1ORITY team will deliver enhanced services to dealers in Canada. They will offer more frequent visits and increased efficiency to ensure that every dealer remain competitive in their markets.

Sales territories were redefined and assigned to District Managers who will live in the area they serve. "We are fortunate to have put together the best talents with extensive experience in the industry to form the largest service team for dealers in Canada. They will work closely with RONA’s Regional Operations Managers and will focus on dealers’ success," explains Bill Morrison.

To date, this new dealer service structure has been implemented in Ontario and in Western Canada. It will be applied to other regions gradually.

RONA’s dealers will be able to meet with the Our Dealers: PR1ORITY team at the RONA Spring Show in Toronto, from September 20 to the 22.

About RONA

RONA (TSX: RON, RON.PR.A) is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. The Corporation operates a network of more than 800 corporate, franchise and affiliate stores of various sizes and formats under several banners. With close to 30,000 employees working under its family of banners in every region of Canada, the RONA store network generates retail sales of more than $6 billion.

For more information, visit Rona.ca CLICK HERE