RONA Launches Air Miles Cash

Print this Article | Send to Colleague

RONA inc., the largest Canadian distributor and retailer of hardware, renovation and gardening products, is pleased to announce that beginning June 11, 2012, AIR MILES Collectors who earn reward miles in their AIR MILES Cash balance can now redeem their reward miles directly at most RONA stores across Canada, as well as Réno-Dépôt in Quebec and TOTEM in Alberta.

"This initiative is part of our effort to offer customers even more and to respond to their desire to benefit immediately from money off on their purchases," said Karim Salabi, RONA’s Executive Vice President, Marketing. "The opportunity to instantly redeem reward miles at our stores provides real added value for the millions of Collectors across the country who are loyal customers," he added.

Collectors can now reward themselves more easily by redeeming their reward miles at the checkout instead of ordering gift cheques and waiting to receive them by mail. They can also reward themselves more quickly, because once they have earned 95 reward miles in their AIR MILES Cash balance, they can redeem these miles for $10 toward their next purchase.

People who wish to activate their account for AIR MILES Cash can do so easily at www.airmiles.ca/cash, by setting their preference to start earning reward miles towards their AIR MILES Cash balance. RONA is among the founding sponsors of the AIR MILES program, launched 20 years ago. 

CLICK HERE to read the complete article