Four Items to Heat Up Sales in Your Cooling Category

Although it doesn’t seem like it right now, the hot, humid days will arrive soon. That means your customers will be looking for ways to stay cool. Here are four products that can boost sales in your cooling category this season.

• Air circulators
  Unlike the traditional tabletop fan that moves air in a single direction, air circulators move air around an entire room. These products are also more expensive than traditional fans, so train your employees on their benefits so they can upsell.
• Mini-splits
  This ductless heat pump system can provide hot or cold air and is perfect for cooling an individual room. The mini-split is less expensive to operate than a gas furnace because it operates on electricity. Installing one is also not a project most do-it-yourselfers will tackle. Have a list of recommended installers that you can give your customers.
• Repair items
  Many homeowners, in order to save money, are more likely to repair their air conditioners themselves than hire someone. Make sure you have some universal repair parts on hand. Offer this as a point of differentiation between yourself and the big boxes, as most of them either do not carry repair parts or have a limited offering.
• Wi-Fi thermostats
  Programmable thermostats can save consumers money in the summer as much as in the winter. The latest development in this product is Wi-Fi control capabilities. Consumers can control the temperature of their homes from their smartphones or tablets. To best show your customers how it works, install one of the thermostats in your own home. Then you can show your customers how you can control your home’s temperature from your store with the smartphone app.

WRLA IN PARTNERSHIP WITH NRHA

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