Take trade shows seriously
A trade show display or exhibit is a serious representation of your company's brands, business philosophy, quality and heart.
- Put your best people in the booth. This is no time to break in rookies.
- Tell your staff about the event goals, the expectations and the ground rules.
- Know who your key customers are in advance. Be prepared to engage them.
- Know who the hottest prospects are in advance. Prepare the staff to handle questions and concerns and to be alert to opportunities. Above all, teach them to listen to customers and prospects.
- Even small displays can be classy expressions of your organization. Pay attention to detail, avoid clutter, use graphics effectively (remember trade show exhibits are like billboards and need to be read and understood easily and quickly) and realize when people stop, they want to talk to you