We are proud to announce that we are changing out company name from Saint-Gobain Technical Fabrics to Saint-Gobain ADFORS. Our previous name was a descriptive phrase; our new name will be a trademarked brand name that has its own unique identity. This will enable us to create greater equity as we provide more value to our customers.
The ADFORS brand was created using a leading international agency that specializes in developing global brand names. The name was created on two very straightforward roots: "ad" (to add, to join, to combine), and "fors" (force, reinforcement).
ADFORS means to "add reinforcement" to your building products.
http://www.sg-adfors.com/