Fresh Look for Bosch Rexroth: New brand Identity at the Hannover Messe Trade Fair

Bosch Rexroth presented its new brand identity for the first time at the Hannover Messe Trade Fair. With its new image, Bosch Rexroth is underscoring its successful transformation into a strong provider of solutions for the digital production world.

 

Since 2016, Bosch Rexroth has been undergoing a far-reaching transformation process that extends from internal structures to its business strategy. As part of its growth strategy, Bosch Rexroth is mainly committed to technological differentiation, leveraging synergies in the market and within the Bosch Group, and topics of the future. The latter include in particular software-based, automated and connected solutions. Alongside its traditionally strong position in industrial hydraulics, and especially mobile hydraulics, Bosch Rexroth is thus positioning itself as a provider of Industry 4.0 solutions for the factory of the future.

 

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