Investment in AI
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A clear trend among firms in both the $25–$100 million and over $100 million revenue bands is a heightened focus on AI investment. 84.2% of firms with revenues over $100 million and 60% of those between $25–100 million have invested in AI, compared to 25% or less for all smaller revenue bands. The introduction of generative AI tools, such as OpenAI’s ChatGPT in 2022, has accelerated the adoption of AI across the industry. With an increasing number of off-the-shelf AI products, agencies are integrating these technologies to streamline workflows and improve operational efficiency. It is expected that more agencies under $25 million in annual revenue will invest in AI in the coming years.
Source: Reagan Consulting’s 2025 Best Practices Study
To capitalize on the potential of AI, agencies should consider designating a dedicated leader to oversee the development and implementation of their AI strategy. This individual, equipped with both industry expertise and technological knowledge, can identify high-impact opportunities for AI integration within existing workflows. By establishing clear ownership of AI initiatives, firms position themselves to harness these emerging tools more effectively – enhancing efficiency and reinforcing their competitive edge.
