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Virginia Banking November eNewsletter
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The Virginia Banking eNewsletter is a monthly supplement to Virginia Banking magazine, intended to help you stay on top of industry knowledge via current trends data and insights. From the VBA
This past summer, eight banks participated in the VBA Internship Program across the Commonwealth, hosting 21 students from 11 different colleges and universities. Based on the feedback we received from the interns at the end of the summer, 100 percent said that the internship made them more interested in the banking industry. We are also excited to share that four past participants of the program have recently been hired at the bank at which they interned! Our program is a turnkey experience for banks who don’t currently have a formal internship program, and it provides resources to add enrichment and further exposure to the programs many banks already have in place. In addition to program templates and suggestions for engagement, the program includes training and networking opportunities for the interns. Students who participate in the program will be awarded a certificate of completion to add value to their experience and help build their resumes. You can learn more about this program and complete a bank interest form here. Formal commitments will not be made until early 2019. We also invite you and/or the appropriate teammates to listen in on an informational conference call on November 15 at 10:00 a.m., where you can learn more about our program, hear from past participants and ask questions. Call in details: 1-877-338-0987, Room Number: 9173506
Bankers On The Move & Recent Promotions
The Bank of Charlotte County – BCC Financial Solutions Blue Ridge Bank Freedom Bank of Virginia The Farmers Bank of Appomattox South State Bank Touchstone Bank TowneBank Mortgage Virginia Commonwealth Bank Industry News & Trends
In this Q&A, Tennessee Bankers Association President and CEO Colin Barrett and Appalachian Community Federal Credit Union President and CEO Ron Scott answer questions on the history, health and future of their respective financial institutions. (Johnson City Press)
Universal bankers are one of the hottest trends in the financial sector. More and more financial institutions are deploying universal bankers in branches, but are they getting the results they expect? Here's what senior leaders need to know to realize the full potential of universal bankers. (The Financial Brand)
For 11 years in a row, Chesapeake Bank has been named to American Banker’s list of the top-performing community banks; for six straight years, it has been named a "best bank to work for." Here, bank Chairman, President, CEO and newly minted ABA Chairman Jeff Szyperski talks about the key strategic drivers of success for his $803 million community bank. (ABA Banking Journal)
In an recent American Banker op-ed, FDIC Chairman Jelena McWilliams noted the importance of bringing underbanked and unbanked consumers into the regulated banking system. According to a recent FDIC survey, 8.4 million households in the U.S. lack a bank account, and one in five households are considered "credit invisibles," because they lack a credit score. (American Banker)
Marketing has always been about driving growth. And the formula for how to drive growth in today’s market has changed. As marketers, we were taught to master the funnel—a linear customer journey from awareness to consideration to purchase. But this model no longer applies to today’s customer journeys. (Think with Google)
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