April Is Financial Literacy Month!
This month, bankers across the state are celebrating Financial Literacy Month. In 2000, the Jump$tart Coalition for Personal Financial Literacy began promoting April as Financial Literacy Month. In 2003, April was declared as Financial Literacy Month for the first time by the U.S. Senate and Financial Literacy Day on the Hill was founded. The goal of Financial Literacy Month is to highlight the importance of financial literacy as an essential life skill.
As a part of the celebrations, the VBA has developed a Social Media Share Campaign featuring money management tips for all age groups. You can view a customizable press release, social media images and other resources to use in your communications channels this month here. The more bank participation, the stronger the message we can send about the integral role banks play in promoting financial literacy among youth, adults and senior citizens across the Commonwealth.
Bankers will also participate in Teach Children to Save (TCTS) throughout the month of April. Twenty-six Virginia banks are registered to make presentations to more than 10,000 students. TCTS will officially be celebrated this Friday, but bankers are encouraged to make presentations at any point during the year.
Follow the VBA on Facebook, Twitter and Instagram this month for more information and updates about financial literacy month. Contact Monica McDearmon with questions about this campaign or any of the VBA financial literacy efforts.