	Wednesday, September 05, 2012

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Upcoming NAPA Seminars

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We would like to thank our partners at The National Asphalt Pavement Association (NAPA) for the following article:

Join us for informative web discussions about important issues facing the industry.

Social Media for Asphalt Companies
Environmental Life Cycle Assessment for Pavements: Understanding How to Use LCA Software

Social Media for Asphalt Companies

Learn more about how your company can add social media to its communications plan. Even if you don’t already use Facebook, Twitter, and other social media channels in your private life, they can be helpful channels for communicating with your customers, regulators, workforce, and local community. NAPA member L.L. Pelling Co. Inc. of Iowa, winner of the 2011 NAPA Web Site Award, will be highlighted as a case study of how an asphalt company can put social media to use.

Attendees will hear about:

What social media channels are and are not
How DOTs, other asphalt companies, the APA, and NAPA are using social media
Ways to put social media into use
Tips and tools to use

Webinar Date: Sept. 18, 2012
Webinar Time: 2:00 p.m. EDT
Registration: Click here to register

$25 for NAPA Member (Use promo code SOCIALMEDIA to receive the Members-only discount.)
$55 for Non-Members

Meet the Speakers:

T. Carter Ross is Director of Communications for the National Asphalt Pavement Association. He joined NAPA at the beginning of 2012 after nearly two decades in magazine publishing. In addition to overseeing Asphalt Pavement magazine and NAPA’s ActionNews newsletter, Carter has been expanding NAPA’s presence on Twitter, Facebook, Pinterest, LinkedIn, and other social media channels.

Carrie Herrera is the Marketing/Public Relations Representative for L.L. Pelling with responsibility for media relations, marketing programs, social media communications, and website management. Hired in 2009, Carrie has overseen L.L. Pelling’s website redesign and pioneered the company into the social media arena. Currently, Carrie is managing the production of L.L. Pelling’s first TV commercial.

Environmental Life-Cycle Assessment for Pavements: Understanding How to Use LCA Software

As state transportation agencies continue to review a pavement's environmental impacts, the role of life-cycle assessment (LCA) becomes increasingly useful and important. Environmental LCAs can be used to compare environmental impacts (and benefits) from different pavement designs, construction methods, and even pavement types, all of which can influence agency pavement-selection decisions. Project Emission Estimator 2 (PE-2), developed by Michigan Tech University, is an LCA software package designed using real-world values from specific paving projects. This webinar will discuss environmental LCAs using both NAPA’s industry Greenhouse Gas Calculator and MTU's PE-2 software.

Webinar Date: Oct. 4, 2012
Webinar Time: 2:00 p.m. EDT
Registration: Click here to register

$75 for NAPA Members (Use promo code LCA to receive the Members-only discount.)
$135 for Non-Members

Meet the Speakers:

Dr. Amlan Mukherjee is Assistant Professor Civil and Environmental Engineering at Michigan Technological University in Houghton, Mich. Mukherjee was the lead developer of the Project Emission Estimator (PE-2) LCA software, which was developed to measure the carbon footprint of typical asphalt and concrete pavements in reconstruction and rehabilitation projects.

Dr. Howard Marks is Vice President of Environmental Affairs for the National Asphalt Pavement Association.

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