Mozilla Takes Swipe at Chrome with 'Track THIS' Project
By Gregg Keizer, IT News
Mozilla this week touted Firefox's anti-ad tracking talents by urging users of other browsers to load 100 tabs to trick those trackers into offering goods and services suitable for someone in the 1%, an end-times devotee and other archetypes. Tagged as "Track THIS," the only-semi-tongue-in-cheek project lets users select from four personas - including "hypebeast," "filthy rich," "doomsday prepper" and "influencer" - for illustrative purposes. Track THIS then opens 100 tabs "to fool trackers into thinking you're someone else."