Membership Marketing Tip

Find and call expired members (you can even use SHRM’s win-back sample call script)! In today’s busy world, people can sometime forget to renew online, even when it’s a membership as important your chapter. So, remind them! A personal call goes a long way to show that your chapter cares about serving them, even if it’s a courtesy reminder to pay us call.

Even 2–4 months past an expiration, a call can do wonders to boost your retention rate. SHRM has a sample winback calling script that you can customize, found on the VLRC: Membership CLA.

Texas SHRM