Membership Marketing Tip of the Month

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 Tip #1 – Make it easy for prospects to respond.   

Your membership offer will be more effective if it’s easy to respond, so make the call-to-action clear and visible on your website, in your e-mails and in your direct mail. You can even deliver your direct mail with a postage-paid response envelope and let your potential members drop it right in the mail. With the Post Office’s postage-paid options, you only pay for the responses that come your way. https://www.usps.com/business/reply-mail-solutions.htm