Building Your Brand: How to Gather Public Support and Engage Decision Makers
Date: Wednesday, January 8, 2:00–3:30 p.m. EST
Speakers: Carrie Diaz, Human Resources Director, LL Pelling Co.; Beth Marlow, Senior Writer, Golin and Alexandra Ladas, Manager, Golin
From recruiting workers to plant permitting to winning jobs, having a recognized brand can help your business thrive. Branding is mostly intangible; it primarily exists within the minds of customers and the philosophical orientation of the company. However, good branding produces real-world results, including helping customers make informed buying decisions, differentiating you from your competitors, and leveraging your reputation to build trusting relationships founded on honesty, authenticity, and genuine understanding. Learn from marketing professionals and industry peers about the critical steps to build a trusted brand and practical measures taken that yield tangible results.
Professional Development Hours (PDHs):
Attendees will receive 1.5 hours of professional development for participating in this webinar.