Asphalt Works! Website is LIVE
The much-anticipated workforce development campaign is off the ground! After several months of back-end work, the Asphalt Works! website is now live and can be accessed by everyone – most importantly, people who may want to work in the asphalt industry.
The Asphalt Works! website was designed with the future asphalt employee in mind and is intentionally simple and easy to navigate in order to provide a user-friendly experience to those who visit. A map of our state leads interested candidates to click on every county and displays which of our member companies are working or located within that county. The interested worker can then access each company’s available jobs via their websites and apply directly with the company. In addition, the website highlights the benefits of working in the asphalt industry and shares some pretty compelling testimonial videos from current employees.
Within the next month or two, traffic will begin increasing to the site as it is shared internally with the asphalt members and printed on marketing materials that will begin distribution. In January, the advertising campaign – TV commercials, radio commercials and billboards – will launch statewide as well as social media support online.
We are excited to spread the word about working in the asphalt industry and welcome new members to the asphalt family. 2019 is going to be the year of Asphalt Works!