RVDA OF CANADA NAMES ANITA LIEN, DIRECTOR OF MARKETING AND COMMUNICATIONS
The RVDA of Canada is pleased to announce Anita Lien will be assuming the role of the Director of Marketing and Communications.
The Director of Marketing and Communications is responsible for executing the association's marketing and communication strategies as well as continuing to increase RVDA of Canada's and RV Careers' brand awareness and presence through various marketing channels with a focus on digital strategies.
The role also coordinates member programs and works with industry stakeholders on developing and expanding current educational, training and recruitment programs.
(Opening ceremony at 2019 Skills Canada National Competition)
Lien joined the RVDA of Canada in 2008 and has served as the association's program coordinator since that time. Over the years, her role has shifted to working closely with Canadian Colleges offering RV service technician apprenticeship programs, Okanagan College and SAIT, as well as RVDA, RV Learning Center, RV Technical Institute, other trade associations and OEMs to professionalize the field of RV service technicians throughout Canada. Much of Lien’s role also involve promoting career opportunities in the RV sector to help grow the shrinking talent pool due to an explosion in popularity in RVing.
Please join us in congratulating Anita and wishing her all the best in her new role.