CRA eJournal
Meeting and Event News
November came in with cooler weather, but that did not stop CRA members from participating in the Pre-Golf Wiest Rental Yard Party in Riverside. Excavator golf and cornhole added additional fun and competition. The Wiest family were gracious hosts with a delicious catered meal of tacos.  
The next day everyone converged on the Eagle Glen Golf Club in Corona, which featured a newly remodeled clubhouse, new golf carts and some renovated greens. There was no shortage of wildlife, with deer, rabbits, roadrunners, a fox and many other animals spotted around the course. A good time was had by all, with a tequila tasting, cigar bar, ball drop (with the help of Snorkel), and closest-to-the-hole contests as well as the always-fun raffle, with many items from RSIF and our GREAT vendors.
And thank you to our last-minute hole sponsor, SkyJack!
All proceeds from the Golf Tournament help to fund CRA's Rental Services Industry Foundation (RSIF), whose mission is "To provide funding for those activities that perpetuate the rental services industry concept and to provide emergency relief to industry members."
EPIC Brokers
Rental Center News
Events At Ease
Tim Pasisz
598 S. Sierra Ave.
Oakdale, CA 95361
(866) 327-3209
Glenn’s Repair & Rental
Geoff Auslen
5025 El Camino Real
Atscadero, CA 93422
(805) 466-2218
CRA’s 4th Wednesday Rental Workshop is taking a break until February 2023.
Training for this FREE MEMBER BENEFIT runs for an hour and is followed by a Q&A session. Participants will have a chance to win a $50 Amazon gift card during the raffle held at the end of the workshop.

The CRA’s 2023 equipment and party rental tradeshow returns to the South Point Hotel & Convention Center.
Click here to see who has signed up to exhibit!
Visit for complete Rental Rally Tradeshow information.
Shelter Structures America
Noise-induced hearing loss is one of the greatest occupational health threats in the United States — a silent threat that can go unnoticed because it develops over time, shows no visible effects and, except in very rare cases, is not accompanied pain. Approximately 30 million workers face occupational exposure to noise levels that could damage their hearing. Noise isn’t the only source of occupational hearing loss, however. Occupational exposure to chemicals and metals puts an additional 9 million at risk. At present exposure limits, 1 in 4 will develop a permanent hearing loss as a result of their occupational exposure to these hazards.
Vendor News
Ax Transportation LLC
Alex Malstev
1722 W. Bonanza Road
Las Vegas, NV 89106
(702) 478-1360
Durable Goods
Mario Poma
3274 Crownview Drive
Rancho Palos Verdes, CA 90275
(310) 951-20697
MCS Rentals Software, Inc.
Clare Sabine
4000 Eagle Point Corporate Drive
Birmingham, AL 35242
(205) 969-6469
US Hammer
Anthony Ibrahim
120 Pioneer Ave.
Woodland, CA 95776
MAKINEX has appointed Amy Cole as President, Americas, with an expansive mandate to drive transformative growth across all business lines in North America. A seasoned executive with over two decades’ experience leading high-performing teams within multinational organizations, Cole brings a wealth of knowledge and insight to bear as she leads MAKINEX into exciting new markets. With her extensive experience in international and domestic leadership, including such premium brands as Hilti, Kohler, Apogee Enterprises and IMI PLC, Cole provides Makinex exceptional value in realizing our vision for transformational growth.
CRA's 2023 equipment and party rental tradeshow will be back at the South Point Hotel & Convention Center — a great venue choice, with the convenience of having the convention center and hotel on the same property.
Reserve Your Booth Today:
Booths start at $1,795* for CRA members and $2,195 for non-members. Corner booths are an additional $300. Optional events, such as the cocktail party and gala, are not included in the booth fee.

Save Money:
• Buy two booths or more and receive a 25% DISCOUNT on each additional booth of equal or lesser value.
• For even bigger savings, buy five booths and RECEIVE THE SIXTH BOOTH FREE!
Visit for complete Rental Rally Tradeshow information.
Outdoor demo areas will be available on Monday, Jan. 23, at Dig This Vegas. The optional outside demo area is available only with the purchase of a convention-hall booth at $400.
Trusted Marketplace for Heavy Equipment. Boom and Bucket's mission is to be the most trusted marketplace for all things heavy equipment. They earn that trust through fairness, guarantees backed by world-class technology and outstanding customer service. Their team consists of experts who previously worked at Caterpillar, United Rentals and Sunbelt Rentals as well as other other commonly recognized companies. 
Direct Edge provides Air-Tow ground-level loading trailers, Rayco stump grinders, and Morbark brush chippers and boxer skid steers.
Plastic Furniture for Events. Durable Goods will be displaying plastic furniture for events at the show.
Table Linens for Purchase & Rental. Jomar, which is recently under new ownership, has been in business since 1982. The company manufactures wholesale table linens and accessories for the special event industry, and they are extremely proud of both their customer service and attention to detail.
Meet air filtration and drying needs with top-selling Dri-Eaz products from Legend Brands. Legend Brands is part of RPM International, a multinational holding company with subsidiaries that manufacture and market high-performance coatings, sealants and specialty chemicals. Dri-Eaz dehumidifiers, airmovers and air scrubbers, which are ideal for wildfire smoke or construction dust, are built rental-tough in the company's Burlington, WA, plant and supported by world-class U.S. service. Legend Brands provides cleaning and restoration professionals with industry-leading equipment, accessories, solutions and practical training.
Tables, Chairs, Party Pak, Carts, Pedestal Tables, Fill N Chill Tables. McCourt Manufacturing strives to provide the strongest, longest-lasting tables and chairs for events, classrooms, meeting rooms and sanctuaries at affordable prices. They offer a wide range of folding chairs and tables, stacking chairs, and pedestal tables as well as portable dance floors in a variety of sizes, colors and finishes.
Insulation Services, Equipment, Vacuums, Blowers & Containment. Over the years, Meyer has taken many steps to offer better service and superior quality to their customers. Their goal is to provide a larger selection of products in the ever-growing industry. Their entire staff will do whatever it takes to get you what you need and to do it FAST.
Self-Contained Gas & Battery Powered Breakers & Post Drivers. US Hammer is an American tool manufacturing company that designs and builds high-quality, high-efficiency gas and electric post drivers and jackhammers. US Hammer works to provide excellent customer service and strives to help you complete any job big or small.
Visit them in the Demo lot too!
Virginia Abrasives Corp.
Alliance North America
Business News
The Center for Jobs and the Economy has Released Their Initial Analysis of the September Employment Report from the California Employment Development Department
Recovery Progress: The September numbers show continued weakening in the state’s recovery progress, with nonfarm job numbers essentially at a stall and employment numbers posting a contraction for the second month in a row. The national numbers, in contrast, posted employment levels above the pre-COVID peak in February 2020 for the first time, while continuing a three-months long jobs expansion beyond that benchmark. Compared to the February 2020 pre-pandemic peaks, California was still 0.1% short of the recovery mark for nonfarm wage and salary jobs and backslid to 1% short for employment.
California nonfarm gains were only 6,500 — the 14th highest among the states and the lowest monthly gain since the loss posted in September 2021. Nationally, job gains were led by Florida (48,800), Texas (40,000) and North Carolina (17,400). Over the prior 12 months, California (712,600) remained in second place behind Texas (721,800). California’s gains, however, constitute jobs recovery from the series of state-ordered shutdowns. Texas and 22 other states are instead now growing beyond their pre-COVID peaks.
In the employment numbers, California edged down to 35th highest among the states when measured by a return to the pre-pandemic employment peak, while 28 states, again, had more people working than prior to the pandemic, providing the workforce essential to expanding jobs. The state’s unemployment rate improved to 3.9%, the 15th highest among the states and Washington, D.C. Overall, 36 states, including California, had unemployment rates at or below the February 2020 level.
Accepting Applications Now

The Sac Metro Air District released more than $22 million for new applications under its Low-Emission Vehicle Incentive Program to fund zero-emission trucks and buses, clean farm equipment, electric-vehicle (EV) charging stations and other innovative mobile-source projects. Using the state’s Carl Moyer Program guidelines, the district’s new online application system will promote investments in cleaner equipment for small businesses, community fleets and all other applicants. Projects, including EV chargers for commercial applications, zero-emission school buses, clean farm-equipment replacement, and locomotives, are priority for this round of funding. The district is also soliciting applications from other sources as detailed in its application manual. Click on "Learn more" to visit their website where you can apply for funding or review further details about the guidelines and recorded workshops.
California Likely to Remain in Fifth Place – But When Cost-of-Living is Taken Into Account, the State Falls to 11th
In an Oct. 24 article, the California Business Rountable commented on recent reports, including an opinion piece from Bloomberg, which argues that California is poised to become the fourth-largest economy in the world. However, the data shows that California will likely remain in fifth place, which it achieved not through growth of the state economy but rather through contraction of the UK economy, in the wake of Brexit.
The Oct. 2022 World Economic Outlook Database from the International Monetary Fund (IMF) and California Data from the Bureau of Economic Analysis (BEA) show that California is still in fifth place. In fact, California’s economy would have to grow by more than a quarter to overtake Germany. While Germany is expected to contract in 2022, largely due to high energy prices, it is expected to rebound in 2023. California’s numbers are projected based on the annual growth rate in Q2 2022.
However, California’s competitiveness is hampered by its ongoing cost-of-living crisis. While the state’s GDP might be higher, the high (and growing) costs of housing, energy, food and other essentials means the dollar does not go as far as it does in other countries. Using the same sources and adjusting California’s GDP based on the BEA regional price-parity index, GDP by purchasing parity sinks California to 11th place, struggling to stay above Turkey.
Proposition 30 would have increased the state income tax by an additional 1.75% on income above $2 million for individuals, with most of the money going toward building charging stations and helping people buy electric cars. However, California’s wealthiest residents won’t see a tax increase after voters rejected the proposition on Nov. 8.
Proposition 30′s defeat marks a win for Democratic Gov. Gavin Newsom, who campaigned against it despite his administration’s moves to ban the sale of most new gas-powered cars in the next decade. Newsom branded the tax as a taxpayer-funded giveaway to rideshare companies, which under California regulations must ensure nearly all trips booked through their services are zero-emission by 2030. The rideshare company Lyft supplied most of the "yes" campaign’s funding.
Nov. 30 – Berkeley, CA
SFBA/Vintage Holiday Party at Skates on the Bay
Dec. 5 – San Diego, CA
San Diego Holiday Party at Eddie V’s
Dec. 6 – Ventura, CA
Tri-County Holiday Party at Café Fiori
Dec. 7 – La Mirada, CA
Greater LA/Orange Holiday Party at Clearman’s North Wood Inn
Dec. 8 – Corona, CA
Inland Holiday Party at Kings Fish House
Jan. 23-25, 2023 – Las Vegas, NV
CRA Rental Rally Tradeshow
Survey Results
This month, we asked members about supply issues. If you have additional ideas for surveys for CRA members, please send your request to CRA at 
Eddie Wilson from City Rentals in Ontario is the winner of the November Survey Raffle. Congratulations Eddie!