CRA eJournal
EPIC Brokers
EDCO, Inc.
Rental Center News
Hero Rents
Emigh Gonzales
18750 Putah Lane
PO Box 1638
Middletown, CA 95461
(707) 356-4376
www.HeroRents.com
 
RA Events, Inc.
Matt Pogosyan
10625 W. Vanowen St.
Burbank, CA 91505
(818) 928-5004
www.TheRentalAve.com
  
CRA Board of Directors ratified on October 21, 2020  to move forward with the CRA’s 2021 Rental Rally Tradeshow on January 25 – 27, 2021 at South Point Hotel Casino in Las Vegas, Nevada.
 
While it will be a different show, all current and changing CDC and Las Vegas guidelines will be met to insure the safety and health of all in attendance.  As an additional safety component for those that are not comfortable with travel or being in a crowd, a virtual component has been added for the vendors and attendees. Watch www.RentalRally.com for the details.
  
Guy Rents, Inc. dba Rental Guys, a Chico, CA-based equipment rental company has closed a transaction to acquire the assets of Orangevale, CA-based Greenback Equipment Rentals, Inc. The Orangevale location, near Folsom, CA, will be Rental Guys’ ninth Northern California location. CEO Alex DuBose said, “The new location complements our existing footprint as we continue to grow in the rural markets of Northern California. We will be investing significantly in new rental fleet in the location that serves the eastern foothill suburbs of Sacramento County.” Jerry and Vickie Culbertson, owners of Greenback said “We had many offers, including some from large companies, but felt Alex and his family-owned business was the best fit for our employees.”Jerry, Vickie and their son Brian who managed the store, would like to thank their customers and employees for their loyal support over the years. Leslie Chayo, Esq. and Powers Associates, LLC (PowersAssociates.us) were exclusive advisors for the transaction. Rental Guys is a contractor, industrial and homeowner rental company based in Chico, CA, with a focus on the Northern California rural markets for equipment rentals, sales and service. Learn more at rentalguys.com.
During the pandemic, insurance laws in many states are allowing employers to reclassify employees who normally work in higher rated workers comp classes as clerical or other lower classifications. Workers compensation premiums are based mainly on the classifications that apply to a business’s workers. For example, office workers are classed with low rates; roofers with high rates. During the pandemic, however, many workers, including those in higher risk classifications with high rates, are not engaged in those activities.
  
CRA will be celebrating its Diamond Jubilee in 2021. Your stories and photos show where we came from and are wanted for upcoming publications and events. We especially would like to see “Then and Now” photos of your store, equipment and rental families. Photos should be in a high resolution format suitable for printing. Contact the CRA office if you have any questions. Please send your photos and stories to Carol.Murphy@CalRental.org.

 
The Department of Fair Employment and Housing provides free online training courses on preventing sexual harassment and abusive conduct in the workplace that satisfy California’s legal training requirements pursuant to Gov’t Code 12950.1. California law requires all employers of 5 or more employees to provide 1 hour of sexual harassment and abusive conduct prevention training to nonsupervisory employees and 2 hours of sexual harassment and abusive conduct prevention training to supervisors and managers once every two years. The law requires the training to include practical examples of harassment based on gender identity, gender expression, and sexual orientation.
To learn more visit: https://www.dfeh.ca.gov/shpt/.
Shelter Structures America
Liri Tent US
Vendor News
 
JMart Equipment
Jeremy Martella
18333 Avenue 312, Visalia, CA 93292
(556) 905-2000
www.JMartella.com
 
Ruthmann Reachmaster
Pamela Nielsen
25203 Kelly Rd., Porter, TX 77365
(866) 358-7088
www.RuthmannReachmaster.com
 
Trail King Industries
Kara Kayser
300 E Norway Ave, Mitchell, SD 57301
(605) 995-3618
www.TrailKing.com
  
CRA Board of Directors ratified on October 21, 2020  to move forward with the CRA’s 2021 Rental Rally Tradeshow on January 25 – 27, 2021 at South Point Hotel Casino in Las Vegas, Nevada.
 
While it will be a different show, all current and changing CDC and Las Vegas guidelines will be met to insure the safety and health of all in attendance.  As an additional safety component for those that are not comfortable with travel or being in a crowd, a virtual component has been added for the vendors and attendees. 
 
CRA’s 2021 Equipment and Party Rental Tradeshow will be back at the South Point Casino Hotel & Convention Center, where we will be celebrating CRA’s Diamond Jubilee Anniversary! A great venue choice with the convenience of having the convention center and hotel on the same property.

We love our vendors! They are our partners that assist in our successes. Due to this unprecedented business environment and trying times, the CRA Executive Committee has decided to roll back our 2021 Rental Rally Booth Rates to our 2018 level. Visit www.RentalRally.com for more information. Thank you to the exhibitors that have already signed up for the tradeshow. Click on “Learn more” to see the list of exhibitors signed up for the show to date. And check back often — new exhibitors are being added daily!
  
With over 110 years of experience, Briggs & Stratton is trusted by millions of people around the globe and backed by the largest service network in the industry. We are the world's largest small engine producer, the number one marketer for pressure washers, and a leading manufacturer of power generation, lawn and garden turf care and job site products. Vanguard provides a line of premium, durable, 5HP – 40HP commercial grade engines and 3.8kwh – 10kwh battery packs that are designed, engineered and proven to deliver the highest level of reliable power. 
  
Insurance Products for the Rental Industry. A unique and innovative retail property and casualty and employee benefits insurance brokerage and consulting firm, EPIC was founded in San Francisco, California in 2007 and now has leadership and major regional offices across the country. EPIC Insurance Brokers and Consultants has a depth of industry expertise across key lines of insurance, including commercial property and casualty, employee benefits, unique specialty program insurance and private client services.
  
As a leading, global manufacturer of aerial lift equipment, Genie is dedicated to minimizing waste, improving quality, listening to customers and providing outstanding support long after the sale. These strategies have made Genie a trusted brand for decades and will keep taking customers and their businesses higher. For more than 50 years, Genie has gone above and beyond in its product development efforts, focusing on what customers need to be successful in their industries and applications — Genie innovations change the market and set the industry standard for quality, reliability and safety in aerial lift equipment.
  
Manufacturer of Mobile Elevating Work Platforms (PEWPs) in Kerman, California. MECs portfolio of MEWPs ranges from direct electric drive slab scissors to rough terrain booms with patented and award-winning design features. MEC continues to innovate, design and manufacture machines based in California.
  
Moving Equipment, Dollies, Carts, Pads, Plastic Crates. For over a century, New Haven has been a family business that greatly values our relationships with our customers and the integrity, durability and workmanship of our products. Our products combine innovative designs, engineering excellence and top-of-the-line components and are reflective of our years of experience in and dedication to the various industries we serve. New Haven is dedicated to providing you and your company with the highest quality CORRUGATED, PACKAGING, MOVING EQUIPMENT and CARGO CONTROL available in the market.
  
Insurance Broker. Robert Bell Insurance Brokers was founded in 1983 by Bob Bell to be the independent leader representing the equipment and party rental industries. Over the next decade Robert Bell Insurance became that innovating force to provide the best price, industry knowledge and service to the rental industry. Robert Bell Insurance understands the need to evolve with technology and services so we can be here for our clients today and in the future.
  
Aerial Lifts. ReachMaster is the leading provider of compact aerial and material handling equipment. Our product line will allow you to provide groundbreaking solutions for your customers as well as provide lucrative return on investment that is not commonly experienced. Here you'll not only find unmatched innovation & customer service but a company whose number one priority is safety. It is not by chance we have become the leading supplier of compact aerial lift and material handling equipment in North America.
  
Heavy Duty Attachments and Storage Solutions. Star Industries’ innovative attachments for forklifts, cranes, skid-steers and other machinery make life easier for equipment operators and are used by some of the largest equipment owners and operators in the United States and Canada. USA-made since 1982. Star Industries is a leading manufacturer of heavy-duty equipment attachments for the construction and building industry. Some of the largest equipment owners and operators in the United States and Canada use our innovative attachments to improve productivity, save time and reduce both capital and labor costs.
  
Propane. Ted Johnson Propane accepts its responsibility to be a good neighbor and steward for the environment. Propane gas is a clean alternative fuel made in America. It is a natural resource that is in abundant supply. Groups in the United States and Europe are developing ways to produce propane from renewable sources such as palm oil. Units are being tested that can produce 20 million gallons of propane a year from renewable sources. The propane produced in this process has all the benefits of traditional propane: clean, affordable and reliable, with the added benefit of reducing transportation costs.
  
The Acquired Business Exits Chapter 11 Bankruptcy Proceeding • Steve Andrews Named President and Chief Executive Officer.  Briggs & Stratton, a recognized global leader in providing power to get work done, announced today that KPS Capital Partners, LP (“KPS”), through a newly formed affiliate, has acquired substantially all of the assets of Briggs & Stratton Corporation and certain of its wholly-owned subsidiaries (collectively, “Briggs & Stratton”, the “Company” or the “Acquired Business”). KPS acquired the assets free and clear of substantially all liens, claims, encumbrances and interests through a sale under Section 363 of the United States Bankruptcy Code. The U.S. Bankruptcy Court for the Eastern District of Missouri formally approved the transaction on September 15, 2020. With the completion of the sale to KPS, the Acquired Business has successfully exited from its Chapter 11 Bankruptcy proceeding. 
  
Hy-Brid Lifts, an industry leader in high-quality, low-level access equipment, meets and exceeds U.S. and Canadian standards to provide the highest level of safety and comfort for customers. Both standards – ANSI A92.20 and CSA B354.6 – are the baseline from which Hy-Brid Lifts engineers each lift model. The CSA Group (formerly the Canadian Standards Association) determines the best practices for safe, reliable operation of access equipment in Canada. Just as ANSI does for U.S. customers, the standards provide a consistent benchmark for safe machine design. “While the Canadian standards are very similar to the U.S. standards, it is important for us to note this achievement,” said Terry Dolan, Hy-Brid Lifts president and CEO. “Canadian customers can buy confidently, knowing the product was certified through standards set forth by a Canadian governing body.” A professional engineer oversaw the CSA testing onsite at Hy-Brid Lifts’ facility. After rigorous testing, a Canadian professional engineer reviewed the technical documentation to certify the lifts.
  
White Cap Supply Holdings, LLC ("White Cap") and Construction Supply Group (“CSG”) announced the successful separation of White Cap from HD Supply and its combination with CSG. The combined transaction, valued at approximately $4 billion and including an investment by Clayton, Dubilier & Rice (“CD&R”) funds, creates the leading North American distributor of a diverse mix of concrete accessories and specialty construction and safety products by revenues with more than $4 billion annually. Following the transaction, CD&R funds hold a 65 percent ownership interest in the combined company, and the prior shareholders of CSG, led by The Sterling Group, hold a 35 percent interest. CSG and White Cap have highly complementary product offerings and geographic footprints, aligned cultures and strong talent focused on providing exceptional customer service to professional contractors. John Stegeman, CEO of White Cap, and Alan Sollenberger, President of White Cap, will lead the combined business.
Business News
Rob Lapsley, chairman of Californians for Affordable and Reliable Energy (CARE), issued the following statement in response to the governor’s Executive Order banning affordable gas-powered cars in California: “From the last publicly available data, true zero-emission vehicle sales accounted for just 5.6 percent of California vehicle sales. Clearly, despite significant incentives and repeated attempts to create a market by regulations from California Air Resources Board over the past three decades, Californians are still not choosing electric vehicles. Costs remain too high, charging infrastructure remains too sporadic and, now, there’s no guarantee there will be reliable electricity available to charge an onslaught of new cars putting even more pressure on the grid. Today, the governor stood in front of electric cars costing more than $50,000 and told millions of unemployed Californians that affordable cars will no longer be available for purchase in just 15 years. In 2019, 2.3 million Californians were forced into poverty because of California’s high cost of living, driven in part by expensive mandates increasing energy costs on all residents. There are ways we can achieve our emissions goals without forcing even more families into poverty or out of this state entirely.”
Senate Bill 1159 was recently passed by the California Legislature and signed by Governor Newsom. The bill establishes a rebuttable or disputable presumption for certain COVID-19 workers' compensation claims. In essence, a claim can be rebutted by evidence that the employee developed his or her illness due to exposure outside of the workplace. The bill became effective on September 17, 2020, when Governor Newsom signed it, and it will sunset on January 1, 2023. You can view the full Senate Bill 1159 here on the California Legislation website.
The outcome of the 2020 election will have a significant impact on equipment manufacturers and the U.S. economy for years to come. That is why we need YOU to help us make an impact on November 3! Equipped to Vote is designed to help you learn more about the policies that matter to your community and our industry, encourage greater civic engagement, and help elect pro-manufacturing candidates. Plus, we are giving you the chance to win great prizes! Just by taking actions at EQUIPPEDTOVOTE.ORG, you’ll earn entries towards winning: gift cards, backyard essentials, latest technology, tools, and more! You could even win a grand prize trip to Disney World or the National Parks if you get more than 100 points by November 3rd!
Matthew J. Roberts; J.D.; Employment Law Counsel/Subject Matter Expert for the CalChamber, reported on a recent California Court of Appeal's decision concerning an employment arbitration agreement. On August 26, 2020, the California Court of Appeal, Second District, reversed a trial court ruling invalidating an employment arbitration agreement contained within an employer’s employee handbook. The case highlights how important it is that employers use well-crafted acknowledgements when distributing new or revised employee handbooks, or even when updating important policies (Conyer v. Hula Media Services, LLC, et al., No. B296738 (Aug. 26, 2020)).
Michelle Galbraith, J.D.; HR Adviser, CalChamber, recently reported on liability for back wages. In the mid-1800s, a new form of industry arose that allowed corporations to minimize labor expenses while also limiting their exposure to liability for unsafe workplaces: the sweatshop. Corporations would hire a middleman — a “sweater” — to supervise workers who labored in poor conditions for very low wages. “By contracting with a ‘sweater’ to employ the workers, corporations were able to distance their brands from the unseemly conditions,” said Erika Frank, vice president of legal affairs and general counsel for CalChamber, “and of course protect their bank accounts from liability for the illegal labor practices that supported their operations.”
U.S. distillate fuel oil inventories remained high through summer 2020 as a result of production outpacing demand, which continues to be affected by responses to the 2019 novel coronavirus disease (COVID-19). Although about two-thirds of distillate in the United States is consumed for on-highway use each year, demand typically increases during the fall harvest (October–November) in the agriculture sector and during the winter heating season (October–March) in the residential sector. The U.S. Energy Information Administration (EIA) expects that increased demand in these sectors will help to draw down high U.S. distillate inventories, but inventories are still likely to remain higher than the five-year (2015–19) average throughout most of the upcoming winter season. EIA forecasts that high inventories and lower crude oil prices will continue putting downward pressure on diesel prices through the 2020–21 winter season.
Calendar
Nov, 5, 2020 - CRA 6th Annual Golf Tournament - Postponed until Nov. 2021.
Corona, CA
 
Save the Dates for CRA Holiday Parties:
 
Dec. 3, 2020 – San Francisco Bay Area and Vintage Holiday Party... more
Berkeley, CA
 
Dec. 8, 2020 – Tri-County Holiday Party... more
Ventura, CA
 
Dec. 9, 2020 – Greater LA/Orange Holiday Party... more
La Mirada, CA
 
Dec. 10, 2020 – Inland Holiday Party... more
Rancho Cucamonga, CA
Survey Results
Thank you to all who take time to participate in our surveys. CRA uses the information we gather to better serve you. If you have an idea for a survey for CRA members, please send your request to CRA at Info@CalRental.org. This month, we asked members their equipment purchases.
Veronica San Martin from Orcas Event in Eastsound, WA is the winner of the October Survey Raffle. Congratulations Veronica!