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Rental Center News
We’re excited to announce the recipients of the TOP GUN awards for the Party/Event segment! Peer Executive Groups (PEG) announced the winners of the 2020 Top Gun achievements in advance of the fall PEG meeting schedule. This designation recognizes the rental store operators who receive the PEG Pinnacle Award for Financial Excellence. This award is given to the top 25% of stores, based on two ranked financial indicators that are calculated from financial statements submitted by rental store operators enrolled in PEG peer groups and non-members who elect to participate. It’s great to see a California rental store on the list two years in a row.
Dear CRA Members,
Normally at this time, we are planning our annual golf tournament fundraiser. While we have fun on the green, the real winners are students of the rental industry and members in need of disaster relief. But this year, things aren't "normal." We are not hosting our annual golf tournament; instead, we are asking CRA members to contribute directly to the Rental Services Industry Foundation. RSIF needs your support to keep this program for all members, students and vendors moving forward. The foundation's income is derived from fundraisers such as the annual golf tournament, donations and any investment income earned. The younger people of our industry and association need to be better educated, more skilled, and more adaptive in this industry as our world changes at an ever faster pace. RSIF can help them get the skills they will need through financial assistance for education. RSIF funds have also been used in the past to help rental stores that have been hit by a natural disaster get back on their feet.
EAPs (employee assistance programs) can help employers reduce their workers’ compensation costs in two ways. Your company might offer an EAP as part of its benefits program. EAPs can help control medical costs; they might also help control workers’ compensation costs. Here’s how. Many workers’ compensation claims have a mental health element. Your EAP can help employees deal with mental health problems or stress from a variety of personal problems, that could lead to illness or injury. Studies have proven that workers under stress are more likely to become ill or injured, as are those who abuse drugs or alcohol. Second, your EAP can help workers who are dealing with a work-related injury cope with the stress of pain, being out of work or coping with a disability. EAPs emerged in the 1980s to address substance abuse problems in the workplace. Providing confidential access to drug and alcohol treatment programs can increase the likelihood that your programs will be utilized by those who need them.
CRA will be celebrating its Diamond Jubilee in 2021. Your stories and photos show where we came from and are wanted for upcoming publications and events. We especially would like to see “Then and Now” photos of your store, equipment and rental families. Photos should be in a high resolution format suitable for printing. Contact the CRA office if you have any questions. Please send your photos and stories to Carol.Murphy@CalRental.org.
Help the ARA Political Action Committee raise funds this fall through our first-ever virtual raffle! ARAPAC is hosting a brand new, virtual raffle from September 21-30 that you won’t want to miss! Purchase raffle tickets and enter to win awesome items, all from the comfort of your own home. By participating in our fundraiser, you help fund the American Rental Association Political Action Committee mission – to inform and educate those in Washington D.C. on the issues important to the rental industry. To learn more, join the ARAPAC Private Facebook Group and be on the lookout for our raffle to go live on September 21!
Once a year we need to update your contact information. We want the printed Membership Directory and the Online Membership Directory to be accurate. We encourage you to log into the Members Only section of www.CalRental.org and review your membership information in the “My Profile” section. Visit the Online Directory under the Members Only tab to see your listing. If you have not logged into the new website yet, you will need to click the “Forgot your Password?” link under the login fields and get a temporary password emailed to you. We will be sending the data to our publisher in October, so please log in, review, and if you haven’t updated your contact, please do so by September 17.
Vendor News
CRA’s 2021 Equipment and Party Rental Tradeshow will be back at the South Point Casino Hotel & Convention Center, where we will be celebrating CRA’s Diamond Jubilee Anniversary! A great venue choice with the convenience of having the convention center and hotel on the same property.
We love our vendors! They are our partners that assist in our successes. Due to this unprecedented business environment and trying times, the CRA Executive Committee has decided to roll back our 2021 Rental Rally Booth Rates to our 2018 level. Visit www.RentalRally.com for more information. Thank you to the exhibitors that have already signed up for the tradeshow. Click on “Learn more” to see the list of exhibitors signed up for the show to date. And check back often — new exhibitors are being added daily!
CityRestore: Clean, Restore, Protect! Heavy Equipment Restoration Cleaning Products.
Since 1991, the staff at CityRestore has been focused on the art and mechanics of Paint, Plastic and Metal Restoration. They have perfected a 4-step chemical process that easily cleans, rejuvenates, and restores most non-porous surfaces. Their most recent efforts have created products that provide a cost-effective, environmentally friendly way to keep surfaces looking new. In 2011, they introduced their latest commercial product, V3 Shine, formulated to be used quickly and easily in quantity through commercial sprayers, allowing the restoration professional a maximum return. In 2016, CityRestore began a transition to a simpler name for their products. What was once FN Clean, FN Bright, and V3 Shine are now known as CLEAN, PREP, and SHINE, providing the same professional and long-lasting results for equipment. In 2018, the company introduced SUPER CONCRETE REMOVER, a solution for removing concrete, cement, grout, mortar and stucco from equipment and tools. In 2020, they launched ZZZAP! ASPHALT AND SPECIAL ADHESIVE REMOVER—fast-acting and effective but gentle on most surfaces. It removes any asphalt or other adhesive build up from heavy equipment.
MTA Distributors: Distributor of Light Construction, Lawn & Garden, Party & Event Equipment.
MTA Distributors provides legendary service to customers with knowledgeable evaluation of their needs, prompt shipment of top-quality products at the best available price, plus technical, parts, and warranty support. 45,000 sq. ft. of warehouse space allows MTA to stock more inventory and more product lines than ever. Nine truck docks provide fast shipping and receiving of products. Facilities also include an additional 25,000 sq.ft. warehouse with six truck docks just two blocks away. In addition, MTA's website offers valuable on-line tools that include on-line ordering, order tracking, and account information. MTA offers technical assistance for every product they carry. E-mail them with any comments or questions at customerservice@mtadistributors.com.
The Auction Company: Auction Services
The Auction Company provides the highest quality auction services with honesty, integrity, professionalism and success. Their personable and knowledgeable staff will work to provide the utmost in quality service, ensuring that all auction needs and expectations are met and exceeded. The Latest News: The Auction Company is announcing a new way of bidding for their Ring 2 (small items/bullpen) auction. This is part of their effort to streamline and upgrade their online bidding system. ALL items in the Ring 2 (small items/bullpen) auction will now be sold through their ONLINE ONLY bidding system. Customers will still be able to submit bids in person at the live auction, but can also bid from the convenience of their own homes! If you have any questions, please contact The Auction Company at (951) 657-5300 or email customerservice@theauctioncompany.net. Inventory is being added daily!
Our 2021 CRA Wall Calendar is an excellent opportunity to bring your company’s products and services to the attention of CRA’s rental center members. Use the calendar advertisement to keep your company’s name and logo in front of our members for an entire year! Click Here to Order Online! The 2021 CRA Wall Calendar will be sent to all CRA members in December. The one-page, 12-month calendar will be printed in full color on a gloss paper. It will measure 25” x 35” with room for rental center owners to note appointments, employee vacations, safety meetings, etc. Your ad will be in view all year long! The cost for this One-Year Ad is $1075.00. The deadline for reserving your ad and submitting artwork is November 6, 2020. Payment may be made in up to 3 equal parts with a credit card if final payment is received before November 6, 2020. Reserve your Advertising Spot today! Download Order Form HERE.
In this time of uncertainty with this global pandemic, Makinex is certain about one thing, and that is the addition to their growing Business Development team with Joe Cardenas! Joe will be in charge of the West Coast region of the United States; that includes his home state of California along with Oregon, Washington, Idaho, Montana, Wyoming, Utah, Nevada, Colorado, Arizona, Hawaii, and Alaska. Joe has worked in the flooring industry for most of his career and most recently was at GranQuartz. Bill Marshall, Vice President of Sales and Marketing, states, “I am very excited to bring on the newest member of our highly skilled Business Development Team, Joe Cardenas! With over 15 years of sales and flooring experience, Joe’s knowledge and expertise will help further develop and improve our continued support of customers & sales for Makinex.” To reach Joe, please email J.Cardenas@Makinex.com or call him at 1-818-635-4639.
Business News
This article by Jon Coupal appeared in the Whittier Daily News, Sept. 13. Jon Coupal is the President of the Howard Jarvis Taxpayers Association (HJTA) and is a recognized expert in California fiscal affairs and has argued numerous tax cases before the courts. On September 9, the California Supreme Court declined to hear a case involving the validity of a local special tax initiative that failed to secure two-thirds voter approval. That requirement is found in Proposition 13 (1978) as well as Proposition 218 (1996), also known as the Right to Vote on Taxes Act, both of which were sponsored by the Howard Jarvis Taxpayers Association. Taxpayers had petitioned the Supreme Court to review a lower Court of Appeal’s ruling refusing to apply well-settled law. The significance of the Supreme Court’s failure to provide clarity on this important issue cannot be overstated. Unless it resolves this question in other cases now working their way up through the court system, a gaping new loophole will have been created in the constitutional protections for taxpayers that voters have repeatedly ratified over the decades. Moreover, the failure to act is a green light to tax-and-spend interests to extract even more dollars from the most heavily taxed citizens in the United States.
At its June 25, 2020, meeting the CARB Board adopted the first phase of an Advanced Clean Truck Rule (ACT) to take effect with the 2024 model year trucks. The current Truck and Bus Regulation requires all trucks 26,000 GVWR or greater to be 2010 or newer and pre-1996 should have been replaced by 2015. By 2023 all trucks must be 2010 or newer to operate in California. Trucks with a GVWR of 14,000-26,000 must also be 2010 or newer by 2023. The ACT applies for the period 2024-2045. It sets sales percentages for manufacturers and establishes a large-fleet reporting requirement. Phase 2 of the ACT currently being drafted will set fleet turnover requirements. Phase 1 is intended to push manufacturers to sell zero emission trucks (electric or fuel cell) in California. It also lowers the GVWR to 8501, which will draw in trucks in the range of an F-250 into the regulation. The ACT establishes sales percentages for each weight category 8,500-14,000; 14,001-16,000 and 16,001+ ranging from 5% of sales in 2024 to as high as 75% by 2035.
The outcome of the 2020 election will have a significant impact on equipment manufacturers and the U.S. economy for years to come. That is why we need YOU to help us make an impact on November 3! Equipped to Vote is designed to help you learn more about the policies that matter to your community and our industry, encourage greater civic engagement, and help elect pro-manufacturing candidates. Plus, we are giving you the chance to win great prizes! Just by taking actions at EQUIPPEDTOVOTE.ORG, you’ll earn entries towards winning: gift cards, backyard essentials, latest technology, tools, and more! You could even win a grand prize trip to Disney World or the National Parks if you get more than 100 points by November 3rd!
Calendar
Survey Results
Thank you to all who take time to participate in our surveys. CRA uses the information we gather to better serve you. If you have an idea for a survey for CRA members, please send your request to CRA at Info@CalRental.org. This month, we asked members how their travel plans were affected due to the COVID-19 pandemic and then compared their responses to the responses we got when they took the same survey in July. Here is the comparison of the July and September surveys.
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