CRA eJournal
EPIC Brokers
EDCO, Inc.
Rental Center News
Al’s Kubota Tractor Lawnmower & Saw, Inc.
Jeremy Harnet
687 N. San Jacinto St.
Hemet, CA 92543
(951) 658-9471
Cultural Event Rentals
Kristen Miller
1426 Morning Glory Drive
Petaluma, CA 94972
(707) 291-2894
Peer Executive Groups (PEG) recently released the rankings for the Top Gun Award winners at the Annual Meeting of the Minds conference in Scottsdale, AZ. This designation recognizes the rental store operators who receive the PEG Pinnacle Award for Financial Excellence. This award is given to the top 25% of stores, based on two ranked financial indicators that are calculated from financial statements submitted by rental store operators to Peer Executive Groups. This is the second year that PEG has named the rental companies that comprise the Top 25% for General Tool/Construction and the first year for the Party/Event segment. Peer Executive Groups currently administers peer groups in a variety of industries. In the rental industry, over 170 companies participate in 19 peer groups. Pictured: Tyler Doherty, sales manager and owner, Cal-West Rentals, Inc., and co-owner of Encore Events Rentals, with Dan Crowley (left) and Ruth Bloom (right) of Peer Executive Group.
Several California based rental stores were included on the ranked list:
#1-Encore Events Rentals, Healdsburg
#5-Cal-West Rentals, Petaluma (named 2 consecutive years)
#10-Rental Guys, Chico (named 2 consecutive years)
#11-Mako Equipment, Santa Fe Springs
Several CRA members attended the Manufacturers and Tent Renters Association (MATRA) show November 4 through November 7, 2019, in Raleigh, North Carolina. State-of-the-art tents and structures were installed by numerous vendors and their friends. Installation was done safely and securely, with a demonstration of all the modern equipment and tools to use in practical application. Attendees either participated hands-on or watched as installations of amazing looking tents and structures were completed. The Raleigh hospitality and weather treated all those in attendance very well, with smiling faces, sunshine and mild weather. Seminars, a tour of the tents, MATRA games, and tent exhibit hours all added to the numerous networking opportunities.
Alliance North America
Liri Tent US
Death from an accidental opioid overdose has become one of the top five causes of death in recent years. The United States is experiencing an epidemic of opioid addiction. The National Safety Council released a report that a person born in 2017 has a greater chance of dying from an accidental opioid overdose than from a car crash. Accidental opioid overdose is now one of the top five causes of death behind heart disease, cancer, respiratory disease and suicide. The Centers for Disease Control and Prevention estimates that the total “economic burden” of prescription opioid misuse in this country is $78.5 billion a year, which includes the costs of health care, lost productivity, treatment, and use of the criminal justice system.
Vendor News
California Sales Associates
Kelley Stark
24418 Main St., Ste. 405
Carson, CA 90745
(424) 342-9580
Norseman, Inc.
Gary Webb
14545 115 Street NW
Edmonton, AB T5M 3B8
(844) 667-7362
 CRA's 2020 Equipment and Party Rental Rally Trade Show will be held at the South Point Casino Hotel & Convention Center in Las Vegas, NV, featuring 80,000 square feet of exhibit space. The South Point is a great venue—with the the convention center and hotel on the same property, both exhibitors and attendees can enjoy the convenience of staying on-site! Special room rates (January 19-23, 2020) are available from $65 per night with no resort fees. Special Group rates are available until December 26th, 2019, subject to availability.
Thank you to the exhibitors that have already signed up for the trade show... click on "Learn More" to see the list of exhibitors that have signed up for the show to date. And check back often -- new exhibitors are being added daily!
Thank you to Alert Management Systems, a Rental Rally Tradeshow Gold Sponsor! There is no better way to demonstrate your support for the rental industry to your rental customers than to be a sponsor of industry tradeshows!
Trackunit systems let you know what is happening with your fleet—always. Since 2003, Trackunit has specialized in the design, development and production of fleet management systems. All of their solutions development is carried out at their HQ in northern Denmark. Today, Trackunit is the leading supplier of fleet management solutions across the globe, operating out of eight offices worldwide.
John Deere Construction Equipment – when it comes to agriculture and construction equipment, parts, and service, RDO Equipment Co. offers everything your business needs. More than your local John Deere dealer, RDO Equipment Co. combines expertise with a drive to do more for the companies we work with. You’re more than a customer – You’re the center of all we do.
Power Cutters for Concrete and Pipe. Founded in 1990, in Portland, Oregon USA, ICS is the World Leader in Diamond Chain Technology™. ICS designs, manufactures and sells concrete saws, diamond chain and a full range of construction related products and specialty accessories. Their patented diamond chain solutions have revolutionized concrete and pipe cutting in construction and infrastructure applications. ICS Concrete Saws, Diamond Chains, and related products are sold and supported by a worldwide network of ICS Authorized Dealers and backed by a comprehensive network of factory trained service centers.
Event Tents, Tent Liners, Door Systems, Tenting Tools & Accessories. Rainier Industries provides quality display, shade, and shelter products to satisfied customers around the world. Rainier was founded in 1896 and is one of the 100 oldest businesses in Washington state. The company is known for superior quality products and a quality management system that is certified to conform to ISO 9001:2015 to assure products are built correctly, customers are satisfied, and improvement is continual.
The leading supplier of quality replacement parts and accessories for the material handling and industrial equipment industries. TVH is a global supplier with customers in more than 170 countries, and has been split up into 2 business units: TVH Parts and TVH Equipment. TVH Parts offers parts and accessories for material handling, industrial and agricultural equipment all over the world. TVH Equipment consists of 4 activities: Sales, Rental, Service and Trade. The Sales Division sells both new and second-hand lift trucks and aerial work platforms nationally.
Rental, Sales, Service & Parts of Skid Steers & Compact Excavators. Coastline Equipment, formed in 1984, is a John Deere Construction Equipment dealer that started in Southern California. Recently, Coastline Equipment has expanded its presence with the purchase of CESCO Equipment, based in Meridian, Idaho. Coastline is a full line John Deere Construction and Forestry dealership offering sales, leasing, and rentals. They also have a full-service Parts and Service Department available to customers, which carries an extensive inventory to support all of the product lines they sell and service. Coastline's John Deere product line emission solutions meet and exceed all California regulations. They help provide customers a rental fleet with all Interim Tier IV and Final Tier IV machines.
Rental, Sales, Service & Parts of Skid Steers & Compact Excavators. At Papé, our roots reach back to 1938 when our founder acquired his first capital equipment dealership in Oregon’s Willamette Valley. Today, we’re the leading supplier of heavy equipment, material handling equipment, agricultural and forestry equipment, trucks, engineered warehouse products, and expertise. Whatever your equipment needs, it’s our job to keep you moving. The Papé Group of Companies now includes Papé Machinery, Papé Material Handling, Papé Kenworth, Ditch Witch Northwest, and Engineered Products.
Professional Insulation Services Equipment & Supplies. Removal Vacuums. Loose-fill Attic Insulation works great when it's brand new, but after a fire, leaky roof, or animal intrusion, it can become a big problem. Removal is completed faster with insulation removal systems from Meyer Machine & Equipment. Find the system you need with any budget, including high volume removal vacuums, vacuum hoses, hose connectors and nozzles, insulation bags, and containment systems.
General Pipe Cleaners is a leading manufacturer of high quality American-made drain cleaning equipment and manufactures a full line of drain cleaning and pipe inspection/location equipment for the rental market. At the heart of their drain cleaning machines is their patented Flexicore cable, providing savings with longer-lasting cables. General has a full line of advanced drain cleaning products — including reliable drain cleaners, water and trailer jets, video pipe inspection systems, water leak locators, pipe freezers, pipe thawing machines, and more.
Moving Equipment & Material Handling Equipment. New Haven’s unequaled experience and years of product innovations allow them to offer customers the very best quality and pricing. New Haven’s 16 family-owned and fully stocked distribution centers throughout the United States, welcoming open-door policy, and sales and customer service teams are dedicated to customers' individual needs.
Fleet / Asset GPS Tracking, Fleet Management. TSO Mobile is an innovative leader in mobile resource management solutions, logistics products, and GPS software services. Established in 2002, TSO Mobile has a continuous record of providing cutting-edge, web-based software solutions to commercial and consumer markets. TSO Mobile is an industry leader with key partnerships with manufacturers, digital cartographers, software developers, wireless data providers, and product distributors. TSO Mobile is defined by the ability to provide performance advantage in all technology products and services offered.
CRA hosted their 5th Annual Charity Golf Tournament at Glen Eagle Golf Course in Corona, CA. All proceeds will benefit the Rental Services Industry Foundation (RSIF). In the midst of all the area fires, the air was clear and weather was perfect for our golfers, guests and volunteers. Congratulations are in order for our golf winners: First Place: Stuart Simon, Simon Rents, John Weigel, Ted Johnson Propane, Reilly Breaux, Texada Software and Jim Taylor, Mako Equipment; Second Place: Sonsray Team, Don Brannies, Roger Martinez, Paul Schlerf and Mike Moralez. The Ball drop was won by Lucky number 7, handpicked by Jason McCluer with Vantage Auction. A good time was had by all.
Each year, CRA hosts a fund-raising golf tournament for the benefit of its foundation, RSIF (Rental Services Industry Foundation), whose purposes are to provide college scholarships to students interested in the rental industry, to help support members in need of disaster relief, and to provide rental-related educational projects. RSIF is a non-profit organization. This year's tournament, the fifth annual, was held November 1 at the Eagle Glen Golf Course located in Corona, California. As usual, without the support of sponsors and participants, the tournament would not be possible. A big thank you goes to all involved, especially our sponsors, whose generous support is recognized and appreciated. Please join us in thanking these companies!
Initially previewed at Bauma 2019, Snorkel is pleased to announce that it has commenced full production of two new lithium-powered Speed Level models at its UK assembly facility, in Washington, Tyne & Wear. The two new models, which are branded as the Snorkel SL26RTE and SL30RTE, are completely zero emission thanks to lithium-ion battery packs with built-in battery management system (BMS), and an integrated electric powertrain developed with Hyperdrive Innovation, a Sunderland-based developer and manufacturer of lithium-ion battery technology for electric vehicles and energy storage systems. The electric Speed Level models are available to order with a choice of lithium-ion battery pack configurations to suit a range of applications, including a high capacity option for long distance driving and tunnel work.
KINSHOFER, a leading global manufacturer of high-quality excavator and loader crane attachments, adds the new KFX-Series hydraulic breaker excavator attachments to its already extensive product line. The manufacturer announced the breaker series with the acquisition of Hammer, an Italy-based manufacturer of demolition, excavation, recycling and material handling attachments. The new series offers features that improve operator comfort and safety, reduce wear and improve productivity and longevity.
Brokk, the world’s leading manufacturer of remote-controlled demolition machines, recently opened the doors to their relocated Stanhope, New Jersey, distribution and service facility. The new building is in the same industrial complex as the original location but offers the company 33% more space for increased inventory. Additionally, the added room allows the Stanhope team to offer Brokk demonstrations onsite.
ASV Holdings Inc., an industry-leading manufacturer of all-purpose and all-season compact track loaders and skid steers, introduces base- and premium-level configurations for its mid-sized Posi-Track® loaders. The options will make ASV’s innovative, productivity-boosting compact track loaders more accessible to rental centers, homeowners and all sizes of businesses in landscaping, construction, rental and snow removal. Both configurations will allow operators to use ASV’s trademark power and performance to do more work in more places.
Business News
Of the 2,625 bills introduced in the Legislature this year, 1,042 bills reached Governor Gavin Newsom’s desk. He signed 870 and vetoed 172 — and many of those signed will affect California employers. Some bills made significant changes to California employment law, such as the much-publicized independent contractor bill, Assembly Bill (AB) 5, which codifies the "ABC test" that's used to distinguish employees from independent contractors under the Industrial Welfare Commission Wage Orders and extends its application to the Labor and Unemployment Insurance Codes. Others made small but important changes of which employers must be aware, such as those changing the mandatory harassment prevention training deadlines.
Low distillate inventories contribute to higher heating oil price forecast. Distillate inventories in the Northeast United States (Petroleum Administration for Defense Districts, or PADDs, 1A and 1B), which include heating oil, were 24.4 million barrels on November 8, 37% below the below their previous five year (2014–18) average. Northeast distillate inventories remained below the previous five-year average every week this year, but remained within the previous five-year range until late-September when inventories in the Northeast fell below this range. Customers in the Northeast rely on heating oil more than in any other region; about 20% of households in this region use heating oil for space heating. Pricing dynamics in distillate futures are currently consistent with low inventory levels. The U.S Energy Information Administration (EIA) believes that heating oil prices will likely increase and revised its heating oil price forecast up in the November Short-Term Energy Outlook (STEO) to reflect the current supply tightness in the Northeast.
December 4, 2019 – Berkeley, CA
San Francisco Bay Area and Vintage Party more…
December 10, 2019 – Ventura, CA
Tri-County Holiday Party more…
December 11, 2019 – La Mirada, CA
Greater LA /Orange Holiday Party more…
December 12, 2019 – Rancho Cucamonga, CA
Inland Holiday Party more…
Jan. 19, 2020 – Las Vegas, NV
CRA Board Meeting
January 20-22, 2020 – Las Vegas, NV
CRA Rental Rally Trade Show more…
Survey Results
Thank you to all who take time to participate in our surveys. CRA uses the information we gather to better serve you. If you have an idea for a survey for CRA members, please send your request to CRA at This month, we surveyed members about their top rental items.
Tim Heer from A Tool Shed, Inc. in Santa Cruz is the winner of the November Survey Raffle. Congratulations Tim!