CRA eJournal
Rental Center News
It is with great sadness that we inform you of the passing of long time CRA member, Jack W. Garrett on September 9, 2018. Jack was the owner of West LA Trailer & Equipment Rentals, an active CRA member since June of 1963. Jack will be missed. We would also like to thank West LA Trailer & Equipment Rents for their generous donation to CRA’s foundation RSIF in memory of Jack. For those of you interested in making donations to RSIF, please visit RSIF on CRA's website, Messages of sympathy and support can be addressed to the family as follows: 
West LA Trailer & Equip. Rentals, Inc.
1148 Chautaugua Blvd.
Pacific Palisades, CA 90272
EPIC Brokers
EDCO, Inc.
Jeff Roberts, CRA chairman of the board, announced the results of the recent board elections. Officers elected to a one-year term are: Rusty Parr, president; Ryan Leis, vice president; Kathryn Mitchell, treasurer; and David Dworschak, secretary. Directors elected to serve a three-year term, beginning July 2019, are Kathryn Mitchell, Kali Sarris, and Paul Peterson. Elected to serve as an Associate Director for a three -year term are: Jim Grasse and Luis Torres. CONGRATULATIONS to all of our newly elected officers. Their dedication and hard work are most appreciated!
The Vintage Territory meeting on June 5th at All Star Rents in Fairfield was awesome! All Star Rents did an amazing job, food was plentiful, and Corn Hole and Connect Four provided friendly completion for all to enjoy. Ken DeVries, past CRA board member and president and the retired president of All Star Rents, stated, “What a great event. It is good to see veteran rental members as well as the younger professionals coming into the industry.” The event was well attended by rental centers from Northern California and the Bay Area. Guests from the ARA of CA Legislative Day also joined us. Tony Murray of American Rental in Long Beach, Jeff Roberts of City Rentals in Ontario and current President of CRA, Randy Leis of Apex Rentals in Hesperia, and Jared Medaris of Expo Party Rentals in Fresno were also present. Vendors also came in full force with products to talk about and goodies to give away. CRA Executive Director, Dale Blackwell, spoke on upcoming events, the CRA Rental Rally in January 2020 in Las Vegas, and news in the rental industry. Thank you to our host, All Star Rents, and to our sponsors, SkyJack, EPIC, and Aba Daba Rents. We couldn’t have done it without you!
Alliance North America
Join top rental and access industry professionals in San Diego for the ALH Conference & Awards Ceremony. ALH magazine, through its media partnership with the CRA, is proud to bring North America’s premier access industry event to San Diego on September 12, 2019. The high-quality, one-day conference features presentations from the industry’s top leaders, along with educational breakout sessions highlighting specific topics relevant to daily business operations. The conference will be followed by the prestigious ALH Awards ceremony and gala dinner that evening, recognizing excellence in the access industry. California Rental Association members are encouraged to attend and network with the top leaders and companies in the industry. Use code ALHCRA at checkout to receive your 20% discount.
There are four types of workplace violence. You should know the four ways to mitigate it. The Occupational Safety and Health (OSH Act) has traditionally invoked the General Duty Clause, rather than any specific rules, to address workplace violence. It requires employers to provide a safe and healthful workplace for all workers covered by the OSH Act. Employers who do not take reasonable steps to prevent or abate a recognized violence hazard in the workplace can be cited. However, legislators on the House Education and Labor Committee are working to promulgate specific rules for preventing workplace violence in the healthcare sector, since it is particularly prone to workplace violence. On May 1, Secretary of Labor R. Alexander Acosta appeared before the Committee and faced questions from lawmakers. It’s unknown whether OSHA will promulgate similar specific rules for other sectors of the economy that are also highly prone to workplace violence. But any rules from OSHA will likely be based on the four types of workplace violence and set forth some basic steps for mitigating workplace violence.
Vendor News
A-1 Tablecloth Co.
Jimmy Onello
450 Huyler St., #102
S. Hackensack, NJ 07606
(201) 727-8987
CRA’s 2020 Equipment and Party Rental Rally Tradeshow will be held at the South Point Casino Hotel & Convention Center in Las Vegas, NV, featuring 80,000 square feet of exhibit space. The South Point is a great venue choice with the convenience of having the convention center and hotel on the same property! Thank you to the exhibitors that have already signed up for the tradeshow. Click on “Learn More” to see the list of exhibitors signed up for the show to date. And check back often – new exhibitors are being added daily!
Armadillo Tire offers solid tires for Skid Steers, Forklifts, Backhoes and Other Industrial Equipment. Tires have a specially designed tread pattern for telehandler and greater applications; an excellent tread compound formula provides the extraordinary chunking and cut resistance properties, and the unique two-aperture sidewall design ensures riding comfort.
Robert Bell Insurance Brokers Inc. was founded in 1983 by Bob Bell to be the independent leader representing the equipment and party rental industries. Over the next decade, Robert Bell Insurance became that innovating force providing the best price and industry knowledge and service to the rental industry.
Rouse Analytics offers Rental Metrics Benchmarking Services that enable you to make the every day critical purchasing, sale, and pricing decisions that affect your profitability. Rouse uses actual rental invoices and daily fleet snapshots from over 160 companies across North America representing over $55 billion of fleet on a cost basis and $24 billion of rental revenue to provide clients with comparisons of the rental rates, utilization, and other key performance metrics to industry benchmarks by Cat Class specific to each market they operate in.
RRP, A Fortessa Tableware Solutions Co. offers dinnerware, glassware, and metal ware for the event and catering marketplace and is the premier provider of elegant tableware for restaurants, hotels, resorts, and cruise lines worldwide. RRP features Bella Vita® branded fashion-centric exclusives plus the full suite of Fortessa Tableware Solutions products.
Thank you to these exhibitors—they are looking forward to seeing you at the show!
John L. Grove was the father of the access industry, and his ideas made the world a safer place. On June 17, JLG Industries, Inc. celebrated their founder's culture of innovation with a feature on "Inside the Blueprint" on Fox Business Channel. This “Inside the Blueprint” segment featured many JLG® products and staff members. Watch the video to hear interviews with Frank Nerenhausen, JLG president, Guru Bandekar, global vice president of product management and development, and Rick Smith, senior director of global product training. Visit their website for more information about JLG.
ASV Holdings, Inc., a leading provider of rubbertracked compact track loaders and wheeled skid steer loaders in the compact construction equipment market, recently announced that it had received a new order for ASV Posi-Track compact track loaders (CTLs), valued at approximately $5 million. The selection of the ASV RT-40 CTL recognizes the power, performance and serviceability features of the ASV, patented, Posi-Track driven machine that is uniquely suited to rental operators looking to operate a versatile machine in landscaping, general construction and snow clearance. This order, a follow-on from an initial order for ASV VT-70 machines late last year, is from a customer that is a leading industrial equipment rental company with multiple locations and maintains one of the largest industrial equipment rental fleets in North America. Initial deliveries are slated to commence in the second quarter of 2019.
ASV Holdings Inc., an industry-leading manufacturer of all-purpose and all-season compact track loaders and skid steers, announces the new mid-frame, vertical lift VT-70 High Output. The Posi-Track loader features high torque and an efficient hydraulic system for maximum performance with even the most heavy and demanding attachments. That means more productivity for ASV customers in all applications. The VT-70 High Output features unmatched serviceability, high speed and a vertical lift loader linkage for lift, carry and load tasks.
Custom Equipment LLC has welcomed Matt Ware as the Southeast territory manager. Ware will cover Alabama, Florida, Georgia, Louisiana and Mississippi, and will focus on continuing the growth and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level scissor lifts. “Matt’s sales experience and customer first approach will be a valuable asset for our customers in the Southeast,” said Terry Dolan, Custom Equipment CEO and president. “He will work with our customers and prospects to provide the best possible solutions.”
Custom Equipment LLC has welcomed Andy Galle as the South-Central territory manager. Galle will cover Arkansas, Kansas, Missouri, Oklahoma and Texas, and will focus on continuing the growth and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level scissor lifts. “We look forward to having Andy join our Hy-Brid Lifts sales team,” said Terry Dolan, Custom Equipment CEO and president. “His industry experience and territory knowledge will be an asset to our company and our customers.”
KINSHOFER, a leading global manufacturer of high-quality excavator and loader crane attachments, has expanded its extensive line of excavator attachments with the addition of the KSB-Series hydraulic breakers. The manufacturer announced the breaker series at World of Concrete 2019 with the acquisition of Hammer, an Italy-based manufacturer of demolition, excavation, recycling and material handling attachments. The new line features a monobloc design and other standard elements to increase durability and comfort for operators in construction, demolition and recycling. The KSB-Series encompasses eight models for .5- to 12-ton excavators. The smallest unit, the KSB 1, weighs 155 pounds (70 kilograms) and can complete 900-1,100 blows per minute with 207 foot-pounds (280 joules) of energy per blow. The KSB 12 is the largest in the series at 1,191 pounds (540 kilograms) with 600-800 blows per minute at 1,696 foot-pounds (2,300 joules).
Celina Tent is a world leader in manufacturing engineered fabric products and distributing event equipment. They informed CRA that, unfortunately, on May 27th a tornado devastated the town of Celina, Ohio, where their company is located. Celina Tent's facility was unharmed, but many nearby homes and roadways were severely impacted. The company's team is working relentlessly to make sure that orders remain on schedule, but due to the severity of the storm damage, there may be delays in getting trucks out for shipment. Celina Tent appreciates your patience and looks forward to continuing to serve their customers now and in the future.
Business News
In the June 2019 Short-Term Energy Outlook (STEO), the U.S. Energy Information Administration (EIA) forecasts that Brent crude oil prices will average $67 per barrel (b) in 2019 and in 2020. EIA expects that West Texas Intermediate (WTI) crude oil prices will average $59/b in 2019 and $63/b in 2020. In the June STEO, EIA forecasts Brent and WTI prices in 2019 will be $3/b and $4/b lower, respectively, than forecast in the May 2019 STEO, and the 2020 crude oil price forecasts are unchanged. The lower 2019 price forecasts reflect recent price declines in global crude oil prices, which lowered the starting point for EIA’s forecast. However, the forecast is highly uncertain, however, as reflected in high implied volatility for crude oil options, which EIA uses to inform a market-derived confidence interval of price ranges. Recent data for a variety of oil market indicators—macroeconomic and global oil demand growth, liquid fuels stock levels, refinery runs, production from members of the Organization of the Petroleum Exporting Countries (OPEC), and the effect of tariffs—point to continued price uncertainty.
Above, are listed the weekly retail gasoline prices, regular grade, by week and PADD (self service prices per gallon, including taxes), as posted by the United States Energy Information Administration.
Upcoming Events
June 30, 2019 – Sacramento, CA
RSIF Scholarship Applications Due more…
July 14 - 23, 2019 – Oceano, CA
CRA Summer RV Campout more…
July 15, 2019 – Pismo Beach, CA
CRA Long Range Planning Meeting
July 16 – 17, 2019 – Pismo Beach, CA
CRA Board & Committee Meetings
September 12, 2019
ALH Conference and Awards Ceremony more...
October 1-3, 2019 – Louisville, KY
ICUEE Demo Expo more… 
November 1, 2019 – Corona, CA
CRA 5th Annual Golf Tournament more...
October 20-22 2019 – Spokane, WA
Northwest Rental Conference more...
January 20-22, 2020 – Las Vegas, NV
CRA Rental Rally Tradeshow more…
Survey Results
Thank you to all who take time to participate in our surveys. CRA uses the information we gather to better serve you. If you have an idea for a survey for CRA members, please send your request to CRA at This month, we surveyed members about employee training.
Billy Cheesman from Redlands-Yucaipa Rentals in Redlands, CA, is the winner of the June Survey Raffle. Congratulations Billy!