CRA eJournal
EPIC Brokers
EDCO, Inc.
Rental Center News
A&R Booth Rentals
Tony Furia
148 Crescent Ave., Sunnyvale, CA 94087
(408) 203-8102,

On Friday, November 3, CRA's Third Annual RSIF Golf Tournament was played at Eagle Glen Golf Club in Corona. Our major fundraiser for Rental Services Industry Foundation (RSIF) could not have been possible without our wonderful vendor support.  See the complete list of sponsors. We had approximately 100 golfers, perfect weather, good food, a great raffle and tons of fun and laughs. We also had a silent auction with items donated from APT, AAction Rentals, CRA, Rhino Sales, Doug Strom and Mako Equipment. Details for the amount raised to follow. Thank you to all the volunteers and Chairman Chuck Maltese!


On Thursday, November 2, over 120 rental folks from CRA and ARA of CA attended the "Yard Party" hosted by PDQ Rents at their New Corona location. Thanks to all the vendors for their participation and support. Special thanks to PDQ who did an outstanding job, with great food and fun for all.


CRA is grateful to all of the wonderful contributors to our various publications. Unfortunately, in the Fall Issue of Rental Rally Magazine, we failed to acknowledge Melissa Somers of Crime Prevention Program of Southern California as the author of the insightful article, "Balancing Act." If you have not had a chance to read the article, click on "Learn More" to see it. We sincerely regret that this happened and extend our apologies to Melissa!
Do exercise balls and treadmill desks really improve posture and help people get the periodic physical exercise they need? Not according to experts quoted in a recent Business Insurance article. "We’d love to believe that a $30 (stability) ball will replace a $750 task chair, but it doesn’t," said Tom Hilgen, Charlotte, North Carolina-based senior vice president and ergonomics practice leader at Willis North America Inc. To be ergonomic a chair needs to be adjustable, not just roll around on the floor.
Allied Insurance Brokers, Inc.
Vendor News

Memo Corporation
Judy Bomar
722 S. Kimball Ave., Southlake, TX 76092
(817) 488-4444,

A special thank you to our Major Golf Tournament sponsors, who helped make the CRA tournament a success!

Platinum Level – Sonsray Machinery 
Gold Level – JLG Industries
Gold Level – CPEES/Toro
Bronze Level – EPIC
Bronze Level – Mission Linen

Click here for a complete list of golf tournament sponsors. 

Little Beaver Inc., a manufacturer of safe and efficient drilling equipment, introduces a planetary reduction gearbox for its Big Beaver and Big Beaver XL drills. The optional gearbox provides as much as 1,100 foot-pounds of torque to drill deeper and handle large diameter augers more efficiently than the standard setup. The reduction gearbox is available with new Big Beaver models and can also be purchased as an upgrade for existing models.
CRA’s 2018 Equipment and Party Rental Rally Tradeshow will be held at the South Point Casino Hotel & Convention Center and will feature 80,000 sq. ft. of exhibit space, allowing for 353 10 x 10 foot booths. The South Point is a great venue choice with the convenience of having the convention center and hotel on the same property! The complete list of exhibitors to date is available on the Rental Rally website. Thank you also to our sponsors who help make our show possible! Special thanks goes to EPIC Insurance Group, our Gold Level Sponsor: Kubota Tractor, our Silver Level Sponsor; and American Pneumatic Tool, our Bronze Level Sponsor. The complete list of show sponsors is also on the website.
Headquartered in San Francisco, EPIC Insurance Brokers and Consultants has nationwide presence with a depth of industry expertise across key lines of insurance, including commercial property and casualty, employee benefits, unique specialty program insurance and private client services. EPIC is CRA's service valued provider for insurance services, with special programs for association members.
Kubota has affiliates and facilities across the United States that support customers in a variety of areas, ranging from engine and tractor manufacturing to assembly and distribution to financial and insurance services for Kubota equipment and more. Supporting a network of more than 1,100 dealerships in running a prosperous business is a top priority at Kubota. Kubota's alliances with high-performance equipment brands like Echo and Smart Guided add quality, efficiency and convenience to the buying process by giving customers the option of purchasing a complete equipment package from one dealer in one location.
American Pneumatic Tools (APT) is a leading provider of outstanding tools for the construction and industrial markets; the brand has been synonymous with quality since 1938. APT’s product line now offers a complete range of pneumatic tools, hydraulic tools, light compaction equipment, concrete finishing products and portable power. Superior performance, excellent product reliability, competitive pricing, ergonomic designs and a great warranty make American Pneumatic Tools an industry leader.
Established in 1989, KHL Group is the leading supplier of international construction information in the world, including Access Lift & Handlers Magazine. KHL Group is a diversified media company that delivers information in whatever format the market demands. Using its strong market-leading magazine brands, KHL has expanded into digital magazines, newsletters, apps, directories, new media technologies, exhibitions, conferences, awards and contract publishing. Editorial quality and independence from commercial pressures is why KHL's magazines enjoy a loyal readership, which is the foundation of long-term success for a publishing company.
Allied Insurance Brokers offers specialty insurance and risk management. In order to effectively insure rental equipment, one must understand both insurance and rental equipment. With a 30-year focus on Rental Equipment Insurance, Allied speaks your language: Aerial reach, inflatables, construction equipment, boom lifts, scissor lifts, tents, etc. They can tie that knowledge into insurance coverage that provides real solutions for your business. They know what questions to ask and when, and with their experience, they can anticipate needs you may not have considered.
In the U.S., Atlas Copco handles the sales and service of industrial gas and air compressors, dryers and filters, compressor parts and service, and vacuum pumps; construction and demolition tools, including mobile compressors, pumps, light towers and generators, excavator attachments, handheld tools, compaction and road construction equipment; industrial electric, pneumatic and cordless transducerized assembly tools; alongside an extensive range of pneumatic grinders, sanders, drills, chipping hammers and riveting systems; and mining equipment. Their customers are supported by a nationwide sales, distribution and service network to ensure that products are running at maximum efficiency and minimum downtime at our customers' sites.
Cummins Inc. offers a full range of rental products from 20-1250 KVA. The company designs, manufactures, sells and services diesel and alternative fuel engines from 2.8 to 95 liters, diesel and alternative-fueled electrical generator sets from 2.5 to 3,500 kW, as well as related components and technology. Cummins serves customers through our network of 600 company-owned and independent distributor facilities and more than 7,400 dealer locations in more than 190 countries and territories.
Design and Provision offers farm tables, industrial tables and unique furnishings.
Memo Corporation has a full line of heavy duty diesel engine replacement parts and rebuilt engines. Memo Corporation is a manufacturer and distributor of diesel engine parts as well as a fully equipped rebuilder of heavy duty diesel engines. For three decades, Memo’s niche has been to supply replacement parts and rebuilt engines for Deutz® worldwide. With the Memo brand, customers enjoy excellent quality and a superior level service at a fraction of the OEM price.
Rental Acquisitions, LLC offers business sale representation and valuation services. With their sole focus on the rental industry, they will maximize the value of your rental company and provide you with sound, reliable advice. They have sold more than 160 rental locations in 19 years. Rental Acquisitions LLC offers M&A and valuation services specifically for equipment and special event rental business owner/operators who are looking for a solid exit strategy.
The Stansberry Firm is dedicated to providing strategic business planning services to business owners in a broad range of industries. They draw from over 25 years of real life business, financial and operational experience, making their business sale representation, fair market business valuations and operational consulting services the best and most reliable available.
Wacker Neuson offers customers a comprehensive range of construction and compact equipment, spare parts and related services. This includes internal and external vibrators for concrete compaction; trowels and screeds for concrete finishing; rammers, vibratory plates and rollers for soil compaction; demolition products and saws; lighting, generators, pumps and heaters; as well as compact construction equipment, including excavators, wheel loaders, telehandlers, dumpers, skid steer and compact track loaders. Wacker Neuson has a broad global presence in the construction, gardening and landscaping, oil and gas and municipal industries.
Business News
After two years of negotiations and review with CIAQC and other stakeholders, CARB has finally produced the proposed amendments to the ATCM (Air Toxic Control Measure) and the PERP (Portable Equipment Registration Program) governing portable equipment 50HP and higher. Included in this article is a link to the ISOR (Initial Statement of Reasons) for the proposed changes and the UNDERLINE and STRIKEOUT version of the rules for your review.
2017 Holiday Parties!
• Dec. 6, 2017 - SFBA & Vintage Holiday Party - Berkeley, CA More...
• Dec. 12, 2017 - Tri-County Holiday Party - Ventura, CA More...
• Dec. 13, 2017 - Greater LA-Orange Holiday Party - La Mirada, CA More...
• Dec. 14, 2017 - Inland Holiday Party - Rancho Cucamonga, CA More...

RSIF Scholarship Deadline
• December 31, 2017 - RSIF Scholarship Applications Due More...

CRA's Rental Rally Trade Show
• January 22-24, 2018: CRA's Rental Rally Trade Show, Las Vegas, NV
Survey Results
This month we are interested in multiple locations. Does your rental company have multiple locations or a single location? And how did you decide which direction you wanted to take?
Dave Dworschak from Don’s Rental, Inc. in Saint Helens, OR, is the winner of the November Survey Raffle. Congratulations, Dave!