Revenue

Thank you to all who take time to participate in our surveys. CRA uses the information we gather to better serve you. If you have an idea for a survey for CRA members, please send your request to CRA at Info@CalRental.org.

1. How do your revenue projections compare to last year?
Higher: 52% (14 responses)
Lower: 30% (8 responses)
Same: 19% (5 responses)

2. What actions have you taken in the last 12-24 months? (Check all that apply.)
Add a Product Line: 65% (17 responses)
Automated Manual Process: 8% (2 responses)
Changed Suppliers: 23% (6 responses)
Cut Expenses: 42% (11 responses)
Expanded Customer Base: 38% (10 responses)
Added a Location: 4% (1 response)
Expanded Truck Fleet: 12% (3 responses)
Reduced Truck Fleet: 27% (7 responses)

3. What positions do you expect to add this year? (Check all that apply.)
None: 15% (4 responses)
Driver: 59% (16 responses)
Manager: 26% (7 responses)
Sales: 30% (8 responses)
Accounting: 4% (1 response)
Other (Please specify below): 22% (6 responses)
1. Yard help and mechanics.
2. Mechanic.
3. Phone attendant/dispatch.
4. Customer service.
5. Yard technician.
6. Yard help.

4. Pricing – Do you expect to:
Increase: 81% (22 responses)
Decrease: 0% (0 responses)
Remain the same: 19% (5 responses)
Additional comments:
1. Will increase due to the higher cost of replacement equipment.
2. Just increased prices in September.
3. I have to increase. My suppliers all have.

5. Capital Expenditures – Do you expect more or less than last year?
More: 33.% (9 responses)
Less: 30% (8 responses)
No change: 37% (10 responses)

6. How do you plan to invest in technology?(Check all that apply.)
Accounting Software: 14% (3 responses)
Dispatch System: 5% (1 response)
Hardware: 32% (7 responses)
Integrate Existing Systems: 18% (4 responses)
Internet/Cloud Based Technology: 18% (4 responses)
Inventory Controls: 18% (4 responses)
Quality Control: 18% (4 responses)
Truck Tracking: 23% (5 responses)
Other (please specify below): 18% (4 responses)
1. No changes.
2. Equipment Tracking/Usage.
3. eSign.
4. IT/IS Security Systems.

7. What factors do you expect will affect your business this year? (Check all that apply.)
Drivers: 30% (8 responses)
Economy: 85% (23 responses)
National and Local Elections: 15% (4 responses)
Regulations: 63% (17 responses)
Weather: 59% (16 responses)
Other (please specify below): 7% (2 responses)
1. Employees.
2. Fuel costs (again).

8. Additional Survey Comments
1. Winter weather from Feb 12 through March 10 cost about 50 k in reduced income.
2. Thank you for an eye opener survey. Getting my priorities in order. Year has just started. Got time to catch up.