Revenue Survey
Thank you to all those who take time to participate in our surveys. CRA utilizes the information we gather to better serve you. If you have an idea for a survey for CRA members, please send your request to CRA at
Info@CalRental.org for consideration. This month, we surveyed members about business revenue.
1. How do your revenue projections compare to last year?
Higher: 87% (27 responses)
Lower: 0% (0 responses)
Same: 13% (4 responses)
2. What actions have you taken in the last 12-24 months? (Check all that apply.)
Added a Product Line: 56% (15 responses)
Automated Manual Process: 11% (3 responses)
Changed Suppliers: 15% (4 responses)
Cut Expenses: 48% (13 responses)
Expanded Customer Base: 44% (12 responses)
Added a Location: 4% (1 response)
Expanded Truck Fleet: 33% (9 responses)
Reduced Truck Fleet: 11% (3 responses)
3. What positions do you expect to add this year? (Check all that apply.)
None: 20% (6 responses)
Driver: 50% (15 responses)
Manager: 33% (10 responses)
Sales: 20% (6 responses)
Accounting: 7% (2 responses)
Other (Please specify.): 33% (10 responses)
1. Mechanic (4 responses).
2. People more committed and willing to work hard are always good to add. We are always looking.
3. Yard service person (2 responses)
4. Yard, Counter.
5. Tent installer/Crew leader.
6. Mechanic(s), Yard, Dispatch.
4. Pricing: Do you expect to:
83% (25 responses)
0% (0 responses)
17% (5 responses)
Additional comments:
1. Not enough.
2. 20% across the board.
5. Capital expenditures: Do you expect more or less than last year?
More: 52% (16 responses)
Less: 26% (8 responses)
No change: 23% (7 responses)
Additional comments:
1. More in one company and about the same in the other.
2. We are anticipating a large amount of equipment purchases in 2019.
6. How do you plan to invest in technology? (Check all that apply.)
Accounting software: 22% (5 responses)
Dispatch system: 17% (4 responses)
Hardware: 17% (4 responses)
Integrate existing systems: 17% (4 responses)
Internet/Cloud based technology: 22% (5 responses)
Inventory controls: 26% (6 responses)
Quality control: 17% (4 responses)
Truck tracking: 35% (8 responses)
Other (please specify.): 17% (4 responses)
1. Still contemplating.
2. We are still pen to paper, so we’ll be investing in more pens and more paper.
3. GPS equipment tracking, video on delivery trucks.
4. Equipment tracking.
7. What factors do you expect will affect your business this year? (Check all that apply.)
Drivers: 19% (6 responses)
Economy: 74% (23 responses)
National and Local Elections: 26% (8 responses)
Regulations: 58% (18 responses)
Weather: 29% (9 responses)
Other (please specify below): 13% (4 responses)
1. I am no longer involved in a hands on capacity. My answers are overview observations from a
little further off than behind a desk in the office.
2. Employee wages.
3. That Goddamned minimum wage.
4. Democrats and regulators.
8. Additional survey comments (2 responses)
1. Great survey btw.
2. CRA continues doing a great job! keep up the drive.
CRA
http://www.calrental.org/