CRA eJournal

Custom Equipment Appoints President & CEO

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Custom Equipment, LLC welcomes industry veteran Terry Dolan as its president and CEO. Dolan brings nearly 30 years of experience in the rental, construction and equipment industries and will lead the overall direction and strategy of the organization. Dolan is known for building strong organizations with his customer-first approach, starting with the customer’s challenges, then developing products and services that enable them to be more productive, safe and profitable. He has more than 20 years of executive and general management experience in the industrial equipment and rental sector, including leading national sales, operations and marketing teams. His experience has provided him with a strong background in the construction, agriculture and mining sectors.

"Terry’s background and industry expertise are the perfect fit for the company’s future,” said Steve Ellis, Custom Equipment chairman of the board. "He has a strong and proven background in construction equipment and channel development and has extensive knowledge of the rental industry both in North America and internationally.”

Dolan started his career in his home state of New Jersey, working for a large equipment dealer. From there, he spent 10 years in various marketing and distribution roles with Case, helping to transform the marketing initiatives of the company. He further developed his leadership skills while holding several positions at Ingersoll Rand, including vice president of sales and marketing for all construction equipment businesses. This expanded his experience with used equipment manufacturing and company-owned dealers in the U.S., Europe and Southeast Asia.

After holding an executive position in the mining industry, Dolan became the executive vice president of commercial and industrial groups at Generac Power Systems (including their subsidiaries, Magnum, Towerlight and MAC Heaters). Dolan then became the president of Ritchie Bros. Auctioneers (U.S. and Latin American markets), the largest auction company worldwide. In this role, he oversaw 23 operations within the U.S. and Latin America.

"Custom Equipment has a strong reputation for developing and delivering a quality product,” Dolan said. "I’m looking forward to becoming an integral part of this team and executing a growth strategy to continue the company’s trajectory of success.”

Dolan holds a bachelor’s degree in business management with a concentration in marketing from Concordia University.

About Custom Equipment LLC
Custom Equipment LLC engineers and manufactures all-purpose Hy-Brid Lifts brand of scissor lifts in electric self-propelled and push-around models. The all-purpose lifts offer exceptional capabilities in a heavy-duty but lightweight design, are easy to maneuver and reach working heights as high as 20 feet. Contractors and maintenance technicians can use them from start to finish for a wide range of applications in industries as diverse as construction, drywall, electrical, HVAC, industrial manufacturing, painting and plumbing. For more information: Custom Equipment LLC, 2647 Highway 175, Richfield, Wis. 53076; 262-644-1300; fax 262-644-1320;;


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