CRA eJournal

Congratulations to MBW's New Marketing Manager, Heather Hughes, and New Marketing Coordinator, Jason Stasinopoulos

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MBW recently announced the promotion of Heather Hughes to the position of Marketing Manager, effective November 1, 2018. Over the last 16 years, Heather has held the position of Advertising Manager. This promotion recognizes her contributions in customer support, brand development and consistency, digital marketing and social media presence. Jason Stasinopoulos was promoted to the position of Marketing Coordinator, also effective November 1, 2018. In the past year and a half, Jason helped develop the CRM, shared a better understanding of MBW’s customers, provided excellent customer service, and excelled in many other sales and marketing tasks.

As Advertising Manager, Heather will now be responsible for the following functions, in addition to her previous duties: 
● Managing marketing department staff. 
● Planning and budgeting to make the most impact in expanding MBW’s brand. 
● Developing the marketing strategy for the company in line with company objectives. 
● Overall responsibility for brand management and corporate identity. 

Jason, as Marketing Coordinator, will use his organizational and analytical knowledge and experience to continue supporting sales and marketing in the following functions, directed by the Marketing Manager: 
● CRM and database management.
● Providing and analyzing requested customer and product sales reports.
● Assisting with event planning, demo/consignment, campaigns, promotions, and dealer support.
● Creating and monitoring sales and marketing projects through timely completion.
 
Congratulations to both Heather and Jason in their new roles! 
 

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