CRA eJournal

Online Advertising

Print Print this Article | Send to Colleague

 
This month we are interested in your company's online advertising -- what you use and how satisfied you are with the results. Here are the responses to the June survey.

1. What type of equipment do you rent?
--Party/ Event: 32% (7 responses)
--General Tool: 36% (8 responses)
--Both: 32% (7 responses)

2. Do you use any of the following: (select all that apply)
--Goggle Ad Word - Self Monitor: 21% (4 responses)
--Google Ad Word - Service Monitor: 16% (3 responses)
--Reach Local: 37% (7 responses)
--Propel Marketing: 0
--Yellow Page Marketer (provide name in comment section below): 21% (4 responses)
--Yelp: 37% (7 responses)
--Pinterest: 11% (2 responses)
--Instagram: 5% (1 responses)
--Facebook ads: 37% (7 responses)
Additional comments:
1. We use an outside SEO company, $500.00 monthly.
2. Dex Media.
3. Does not apply. Advertising is not my responsibility.
4. We have a company that takes care of our online presense, inluding Facebook, website, blogging, and most of our traditonal marketing. We still use YP for their target marketing program, and we're waitng for results.
5. Verizon.

3. What do you spend collectively on all advertising medias:
--0-$500: 14% (3 responses)
--$500-$1,000: 19% (4 responses)
--$1,000 - $1,500: 24% (5 responses)
--$1,500 - $2,000: 5% (1 responses)
--$2,000 and up: 38% (8 responses)

4. Are you satisfied with your provider and feel there is value for your dollar?
--Yes: 85.00% (17 responses)
--No: 15.00% (3 responses)
Additional comment:
1. Facebook drives traffic to our web page.

Additional comments on survey:
1. HATE my contract. Any suggestions for better service and results?
2. Have used adwords for 7 years and my phones never stop ringing.
3. I assume you mean per month for the $$$ spent.
4. Could use lots of help here!
5. With all the different options available, we still spend a lot on advertising but not nearly what we did when we just had yellow pages.
6. Question 3 was unclear on the time period of money spent. I assumed it was monthly.

 
 

Back to CRA eJournal

Share Share on Facebook Share on Twitter Share on LinkedIn