CRA eJournal
Meeting and Event News

We’re excited to announce our winners...

Inaugural Lock & Load with the CRA: Andrew de Vries from All Star Rents. Congratulations to our first-ever champion for showing skill, precision, and a steady hand in this brand-new competition! 

The 3rd Annual Phil Maxwell Memorial Manly Man Fishing Tournament: Carter Webster from Greg Rents. A huge shoutout to this year’s top angler for reeling in the win and keeping Phil’s adventurous spirit alive! 
 
Thank you to everyone who participated, supported, and helped make these events a great success. Here’s to even bigger and better competitions next year!
 

The IE territory's yard party will be held at PDQ Rentals, 28374 Felix Valdez Ave., Temecula, California. Plan to attend for great food, prizes, exhibitor booths, and the opportunity to socialize with great people! The social hour begins at 6.00 pm, followed by a delicious dinner provided by La La Tacos, and then drawings for great prizes. More information here.
 
Vendors: Sponsorships and display opportunities are available. Click "Learn more" for information about supporting your association through sponsorship of this event!

 
Each year, CRA hosts a fund-raising Golf Tournament for the benefit of its foundation, whose purposes are to provide college scholarships to students interested in the rental industry, to aid members in need of disaster relief, and to support rental related educational projects. CRSIF (California Rental Services Industry Foundation) is a non-profit organization.
 
Tournament Details:
Date and Time: 11/7/2025, 8:00 am to 7:00 pm
Location: Eagle Glen Golf Club
1800 Eagle Glen Parkway, Corona, CA
 
KATO Compact Excavator Sales, LLC
Rental Center News
 
Gold Country Equipment Rentals LLC
10230 Ophir Road
Newcastle, CA 95658
(530) 823-1200

Vendor News
  
Every day, across the United States and around the world, products are manufactured, facilities are constructed, critical bolts are fastened, and all types of gases are compressed and turned into energy. One company unites them – Atlas Copco. The Atlas Copco brand is part of Atlas Copco Group, and since their start in 1873, they have strived to find new, innovative solutions to society's challenges. They started by supplying products for the railway expansion in the late 1800s, and from there, expanded into compressors, tools and rock drills needed to industrialize the world. Today, Atlas Copco's purpose remains the same: creating a better tomorrow by empowering customers to grow. The Atlas Copco Group develops innovative solutions across business areas, including air compression, vacuum, industrial, and power techniques. With 80+ brands, they enable technology that transforms the future.
  
Quipli was established in 2020 as a direct result of the company founder's frustrating attempt to rent equipment through a large-scale rental company's online platform. This sparked a mission to revolutionize heavy machinery rentals and offer customers the best possible rental experience, both online and offline. Quipli's platform empowers local rental companies with advanced technology at a fraction of the cost, allowing them to compete with industry giants; the goal is to level the playing field and give every heavy equipment renter a chance to shine. Quipli has found that rental companies big and small are frustrated by the dated software solutions in the market. Legacy vendors aren't keeping pace with the industry's evolving needs, and are falling behind in an increasingly "digital first" world. Quipli was built to be the core software that helps you navigate this next generation and better serve your customers.
  
MAZO™ Capital Solutions is a trust-driven, full-service commercial finance company dedicated to serving America’s small business community. Founded by industry veterans, MAZO™ Capital Solutions' team of experts will work diligently to deliver the appropriate capital solution for your business. MAZO™ Capital Solutions' well established relationships with the nation’s most reputable banks and lenders ensure that your business will be connected with the best possible financing option available. For Equipment Sellers, MAZO™ Capital Solutions offers compelling digital financing tools with exceptional service that help drive increased sales and enhance the purchasing power of your customer. MAZO™, Spanish for mallet, is what MAZO™ Capital Solutions was created to do... to serve as a tool to help build and maintain businesses no matter what your end goal is. MAZO™ Capital Solutions is committed to joining you on your path to success. 
  
Factory Motor Parts is proud to supply auto repair shops with the quality parts they need to satisfy their customers and keep their businesses thriving. You have a choice when it comes to your parts supplier. Why choose a retail chain and get DIY-quality parts? Choose FMP – a trusted supplier offering high-quality parts from top brands. Partnering with FMP makes your business stronger. FMP is dedicated to serving professional repair shops; instead of offering “one-size-fits-all” services, they tailor services to your shop’s needs, equipping you for success every day. They provide premium original equipment (OE) and name-brand automotive parts. Plus, they’re independent and family-owned. That means, with FMP you will get flexible programs and incentives unique to your shop. Retail chains offer you a limited, in-house assortment of products. FMP offers premium aftermarket parts from nationally recognized and trusted brands, as well as their own innovative product lines, FVP and Splash.
  
Virginia Abrasives' roots date back to the early 1970's, when a hard rock garnet mining business in the Adirondack mountains of New York decided to invest in the sandpaper manufacturing business. Their initial focus was aimed at producing the world's best sandpaper, using hard-rock garnet abrasives. Over time and due to customer requests, the company's markets as well as product lines have expanded into a broader offering for the construction trades. Now, their home for manufacturing high quality abrasives and supplying dependable rental equipment is in Petersburg, Virginia. Celebrating their 50th year in business, they are poised to service the needs of flooring professionals and rental customers for many more years to come.
  
Tax strategy and planning for Rental Stores. The Warnick Group's monthly services are built specifically for rental stores with $750K+ in revenue. However, money is more than just a set of financials. When you have a six-figure rental store, you need deep expertise combined with decades of experience. Technology is evolving really fast in the accounting space, and The Warnick Group takes advantage of all the advances and uses them to your benefit. Their focus is on helping you be successful; they're transparent in their communication, their pricing and how they work with you. If your books are wrong, your taxes are wrong, so The Warnick Group obsesses about accuracy so that you don't have to worry.
 
PAYCHEX
7922 Day Creek Blvd, Rancho Cucamonga, CA 91739
(626) 800-8488
 
Factory Motor Parts
1600 Orangethrop Ave, Fullerton, CA 92831
Point of Rental Software
Business News
For businesses with seasonal peaks – think landscaping, event services, agriculture, or retail – managing workers’ compensation coverage can feel like threading a needle. Staffing levels surge during busy months and taper off during the off-season, creating challenges in payroll forecasting, premium payments, and coverage compliance. Fortunately, there are flexible solutions designed to meet the needs of seasonal operations.
   One common pitfall is misclassifying temporary or seasonal workers. Employers may assume that short-term labor doesn’t require full workers’ comp coverage, especially if contractors or gig workers are involved. But misclassification can lead to denied claims, legal penalties, and audit headaches. If a worker is injured while performing duties under your direction – even for a single shift – they may be considered an employee under state law.
CRA UPDATE
  
Contact Jeff, Katie, and Connie with questions or ideas for the continued growth of our association. Visit the CRA website at www.calrental.org and see the opportunities available to help sustain and grow your business. Stay engaged with CRA!
 
Jeff Roberts, Executive Director
Cell: (909) 821-5998
 
Katie Marrs, Executive Assistant
 
Connie Roberts, Controller
 
Address: P.O. Box 757, Upland, CA 91785
Phone Number: (800) 272-7400