CRA eJournal
Meeting and Event News
  
 
CRA’s 4th Wednesday Rental Workshop will be featured via Zoom on July 23, 2025, from 2:30-4 p.m.
 
Turning Clicks into Customers: Best Phone Practices for the Rental Industry...  Focus on developing strong phone communication skills essential for today’s workplace.
Presented by Paige Sachs
 
Training for the FREE MEMBER BENEFIT runs an hour. Participants have a chance to win a $50 Amazon gift card during the drawing held at the end of the workshop. 

 
Join Us for the Inaugural Lock & Load with the CRA!
Get ready to take aim and shoot some clays at our exciting Clay Shooting Event! Whether you're a
seasoned shooter or a first-timer, this is a fantastic opportunity to connect with fellow members, enjoy
the outdoors, drawing for prizes and have some friendly competition. A selected winner will receive a prize valued up to $2,000, redeemable at Birds Landing Shooting Sport only, through an authorized firearms dealer in accordance with all applicable laws.
 
Date: September 5, 2025
Location: 2099 Collinsville Rd, Birds Landing, CA 94512
Time: 8 am to 4 pm
Cost: $225 (must be 18+) Includes: gun rental, ammunition, pushcart, and lunch
RSVP by August 15, 2025: Fax (916) 570-1384 • Info@CalRental.org • Call (800) 272-7400
 
Sponsorships are available! CRA is extending an invitation to individuals and businesses to support our exciting event through sponsorship. 
 

KATO Compact Excavator Sales, LLC
Rental Center News
  
The Top Gun award recognizes rental store operators who receive the PEG Pinnacle Award for Financial Excellence. The awards are given to the top 25 percent of rental stores based on financials submitted by rental operators and verified by Peer Executive Groups. This is the seventh year that PEG has named companies for this prestigious award.
    Peer Executive Groups administers peer groups in a variety of industries. Within the rental industry, more than 216 participants learn from each other in 27 peer groups. Contact Peer Executive Groups at info@peerexecutivegroups.com.
   
The Top Gun winners are listed in three categories: Equipment Rentals, Event Rentals, and Hybrid and Homeowner Focused Rentals, as shown below.
 

  
“We apply owner compensation, expense, and rent tests to verify EBITDA and check financial reports and tax returns where appropriate. While our network shows EBITDA performance closer to 24%, our Equipment Rental Top Gun members average north of 38%,” stated President Dan Crowley.
 
The 2025 winners for Equipment Rental
Aaberg's Tool & Equipment Rental - Alexx Bacon, Washington
American Rentals - Tony Murray, California
Aspen Rent-All – Beth Hoff-Blackmer & Zach Fischer, Colorado
Atlantic Lift Systems - Allan Haynsworth, Virginia
A-Z Equipment Rentals of NC - Austin Wilson, North Carolina
Brainerd General Rental - Steve Mau, Minnesota
Buffalo Equipment - Zack Smith, Texas
C.E. Rentals - Robert Sloan, Illinois
Chet's Rent-All – Kyle Keeley, Michigan
Christopher Equipment - Grant Christopher, Tennessee
Coker Rental - Rodney Coker, Tennessee
Dahl's Equipment Rental - Rich Soltero, California
Dot's Rentals & Sales - DeMita Torrans, Texas
Expert Rentals - Chris Graeler, Missouri
Mako Equipment - Tom Kirksey, California
Only 1 Rentals - Dillon Hughes, Texas
Rabern Rental - Steve Berner, Texas
Ready Equipment - Mike Collins, New Hampshire
Resource Rental Center - Paddy McElroy, Iowa
Talisman Rentals - Jaco du Plessis, Georgia
Tate's Rents - Haley Hennessy, Idaho
Tejas Equipment - Matt Musgrove, Texas
Time Rentals - Chris Jarrett, Montana
Vandalia Rental - Kurt Barney, Ohio
Wood Street Rentals - Jeff Wiesman, Wisconsin
 

  
“We apply owner compensation, expense, and rent tests to verify EBITDA and check financial reports and tax returns where appropriate. While our network shows EBITDA performance closer to 20%, our Event Rental Top Gun members average north of 24%,” stated President Dan Crowley.
 
The 2025 winners for Event Rental include:
AAA Rents QC - Dave Hawk, Illinois
Ascension Party Rentals - Austin Watts, Louisiana
Blood's Catering and Party Rentals - Brendon & Sara Blood, Vermont
Caloosa Tent & Rental - Kathryn Wilbourne, Florida
Fiesta Party Solutions - Jesus Gomez, Florida
Frenchy’s Rentals, LLC - Josue Aranda, Arizona
Elegant Parties - Steven Rodriguez, Florida
Grand Rental Station of NJ - Steven Lusby, NJ
IBA Event Rentals - Courtney & Carlos Scipio, South Carolina
Mahaffey Event & Tent Rentals - Daniel Smith, Tennessee
TCS Event Rentals - Mike Griffin, North Carolina
Rent The Occasion - Tony & Katrina Magby, Georgia
 

  
Hybrid award winners are recognized in the Peer Group Network as those submitting financials with Rental Income below 70% of Total Sales. The additional sales come from a mix of equipment, building and material, or construction services sold in addition to Rental Income.
    Homeowner award winners are recognized in the Peer Group Network as those focused on the consumer and DIY market. This customer segment makes up at least 30% of their total revenue.
    “We apply owner compensation, expense, and rent tests to verify EBITDA and check financial reports and tax returns where appropriate. While our network shows EBITDA performance closer to 25%, our Hybrid Top Gun members average north of 25%, even with lower margin equipment sales, which is quite an achievement,” stated President Dan Crowley.
    “We use the same tests for Homeowner focused rental operators, and even with smaller average contracts, Top Gun members are able to average north of 39% EBITDA.”
 
The 2025 winners for Hybrid Equipment Rental include:
Richard Campbell Boone Rentals Inc NC
Steve Mau Brainerd General Rental MN
Robert Sloan C.E. Rentals IL
John Durante Durante Equipment FL
Tony Long Mint Hill Tool Rental NC
Ryan Ouye Service Rentals & Sales HI
The 2025 winners for Homeowner Focused Equipment Rental include:
Alexx Bacon Aaberg's Tool & Equipment Rental WA
Steve Mau Brainerd General Rental MN
Kyle Keeley Chet’s Rent-All MI
Grant Christopher Christopher Equipment TN
Rodney Coker Coker Rental TN
Chris Jarrett Time Rentals MT

The opioid crisis has posed significant challenges in workers’ compensation cases, where injured workers often receive opioid prescriptions for pain management.
    Over the past decade, states have increasingly focused on reducing opioid dependence, implementing innovative policies, and expanding alternative treatments. California, in particular, has led the way with robust reforms, but similar efforts across the country highlight a broader shift toward safer pain management practices.
    Additionally, California has expanded access to alternative pain management options, such as physical therapy, chiropractic care, and acupuncture. The Division of Workers’ Compensation has worked to improve education among healthcare providers, urging them to adopt evidence-based treatments for pain relief. These efforts have led to a steady decline in opioid prescriptions, contributing to improved recovery outcomes for injured workers. 
Vendor News
  

Renterra's intuitive, cloud-based software solution is purpose-built for rental companies to streamline all aspects of their businesses. It allows your team to focus on high-value activities and spend less time working around your rental software. Renterra is a web-based solution that works on any device, and that means you can now operate on-the-go, whether it's at the counter, in the yard, or at a job-site. Renterra's all-in-one software allows you to manage your inventory, customers, contracts, billing, maintenance, accounting — and so much more! — all on a single, easy-to-use platform. Gone are the days of trying to stay organized across numerous software platforms. Renterra was built with the help of 25+ industry expert advisors with a combined 500+ years of experience.
  
Corniver provides ride-on vibratory rollers that are versatile for a variety of uses. The Corniver vibrating rollers are designed and built to withstand the severe requirements of the rental industry. Corniver serves many areas throughout Canada, the United States, and abroad. Their specially designed heavy machinery consists of three models of vibratory rollers, which are heavy-duty machines that have been used with great success on construction sites with compact clay, sand, or gravel. All of Corniver's machinery components are top of the line including their engines, transmissions, and pumps, and they employ the most reliable drive motors, pumps, and hydraulic parts. Parts availability is a top priority for Corniver. Being the manufacturer of these vibrating rollers, Corniver has all the parts in stock all the time for their manufacturing needs. Therefore, Corniver parts are only courier-away from our customers.
  
 
Michigan Pneumatic Tool, Inc. is one of the world's leading manufacturers of air tools and one of North America's largest importers and exporters of air tools. For more than 75 years, Michigan Pneumatic Tool, Inc. has provided quality tools to every industry, including petrochemical, construction, automotive, assembly, foundry, aircraft, and rental. Michigan Pneumatic Tool, Inc. stocks a complete line of air tools, including impact wrenches, drills, sanders, grinders, saws, riveters, air hammers, rivet busters, chipping hammers, scalers, rammers, clay diggers, pavement breakers, rock drills, air movers, hoists to massive tuggers, material handling equipment, and much, much more! MPT also carries a comprehensive parts inventory for all air tools sold by Michigan Pneumatic Tool, Inc., as well as ensuring parts are available for quick delivery. When replacement parts are needed, our qualified staff can select from one of the largest parts departments in the nation.
  

Established in 1951, Big Joe is a customer-driven North American material handling equipment company. Big Joe offers a wide variety of material handling solutions, from their standard models of pallet trucks, walkie stackers, Class I riding forklifts, and innovative Joey task support vehicles to their highly customizable PDX and IBH series of stackers. Based in Madison, Wisconsin, they provide engineering expertise, customer service, aftermarket parts, and warranty support to their extensive dealer network and customers. With outstanding product support and service capabilities, they can tailor vehicles to specifically fit a variety of industrial, commercial, and retail uses, which maximizes utility and thus value for customers. Added to this approach is their history of low maintenance costs and reliability, which make Big Joe electric forklifts one of the very best equipment choices for companies looking to secure the lowest total cost of ownership. 
 
Eliet USA Inc
19 E Moreland Ave, Philadelphia, PA 19118
(412) 367-5185
https://www.elietusa.com/
 
Yanmar Compact Equipment North America
840 Lily Ln, Grand Rapids, MN 55744
(218)327-3434
https://yanmarce.com/
Point of Rental Software
Business News
Construction Equipment Magazine recently posted an article by Frank Raczon on how Gen Z employees might fare in the construction industry. Gen Z is widely considered to be those born from 1997 to 2012; and a general workplace survey gives the group low marks.
    According to the article, many employers have found that a large percentage of Gen Z employees lack soft skills, have difficulty communicating, and need to know the exact reasons they’re being asked to do x, y, and z before being willing to do the tasks.
    Soft skills consist of a combination of people, social, and communication skills, character traits, attitudes, and mindsets, as well as social and emotional characteristics, among others, which are sought for in all professions. Some examples of soft skills include: communication, teamwork, leadership, and problem-solving.
    “Soft skills are incredibly important when you work with other colleagues, provide a service to customers, or have to answer to a manager or boss,” says Barry Garapedian, president of MAG 7 Consulting, who specializes in helping young adults get workplace ready.
    The firm Resume Templates.com recently surveyed 1,000 managers in the U.S. and found that supervising Gen Z employees feels like parenting or babysitting and Gen Zers struggle to follow basic instructions and require hand-holding. Nine in 10 of the managers have had to teach Gen Z foundational workplace skills, such as accepting feedback without taking it personally, interacting appropriately with clients and coworkers, multitasking effectively, admitting mistakes professionally, and dressing appropriately for work. Managers also report having to regularly remind Gen Z employees to arrive on time, respond to messages, put away their phones, and clean up after themselves. One in three managers surveyed reports they have to check in with their Gen Z employees four or more times per day.
    Raczon points out that people and communication skills are very important in dealing with experienced workers in the construction industry. In construction, a young person or rookie in a crew will catch a lot of ribbing and might also have to point out the correct and safe use of equipment. Gen Zers will need the people skills and ability to communicate clearly with fellow employees. So, for working in construction, Raczon’s advice for GenZers is that if you’re on board to do things right and communicate clearly, a great career in construction is possible—just remember to look people in the eye when you talk to them, shake hands firmly, and get off the phone.
CRA UPDATE
  
Contact Jeff, Katie, and Connie with questions or ideas for the continued growth of our association. Visit the CRA website at www.calrental.org and see the opportunities available to help sustain and grow your business. Stay engaged with CRA!
 
Jeff Roberts, Executive Director
Cell: (909) 821-5998
 
Katie Marrs, Executive Assistant
 
Connie Roberts, Controller
 
Address: P.O. Box 757, Upland, CA 91785
Phone Number: (800) 272-7400