To provide North American families access to diapers during times of catastrophic disasters, such as the recent tornadoes impacting the Midwest and Southeast regions of the U.S., the National Diaper Bank Network (NDBN) and the Huggies brand have pledged to donate one million diapers to American Red Cross to support them in their disaster relief efforts.
"We stand ready to lend a hand to the American Red Cross and those families in their time of need," said Joanne Goldblum, NDBN executive director. "Through our partnership with the Huggies brand and their Every Little Bottom initiative, we are pledging to help the American Red Cross and families impacted by either the recent tornadoes or any future natural disasters that may take place."
The Huggies brand diaper pledge is in addition to the $1.5 million financial commitment K-C has made to the American Red Cross Annual Disaster Giving Program. Together, K-C and the Huggies brand will monitor ongoing relief efforts through its American Red Cross partnership and, where possible, continue assisting families and communities to rebuild in the aftermath of the recent tornado devastation.
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