November 2012
Over The Wire Tissue Edition
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SCA Launches New Hand Towel Collection in North America

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SCA, Boston, Mass., USA, makers of the Tork brand of away-from-home paper products, has announced the North American launch of its new collection of hand towels, which includes Premium Extra Soft, Premium, and Advanced Soft. The new portfolio of hand towels, available in roll and folded options, improves restroom aesthetics and experience for tenants, employees, and customers. Additionally, these towels are compatible with a variety of TorkSelect dispensers.

"Studies show that customers and tenants judge a facility largely by the condition of its restrooms," said Josh Renihan, director of Washroom and Regional Marketing for AFH Professional Hygiene-North America.

"If you think about it, other than their work space, people in office buildings spend more time in the restroom than any other part of the building. That's why we've made several enhancements to make our premium products the softest, highest-performing products available. These products actually have a quality and softness you can see and feel."



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