November 2012
Over The Wire Tissue Edition
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APP’s CSR Initiative to Raise Children’s Awareness of Personal Hygiene Habits

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Asia Pulp & Paper Group (APP), China, and China Business News, a China-based business publication, have jointly initiated a new corporate social responsibility (CSR) initiative to enhance awareness of personal hygiene and help cultivate healthier lifestyle habits among youths living in China’s rural areas. As part of the initiative, APP-China will collaborate with schools in rural regions to support and educate students on the proper use of paper products to maintain their hygiene and health.

The new joint initiative commences with a pilot program in Hainan province in China, following a two-month extensive study on the hygiene and lifestyle habits of rural school children in China, conducted by China Business News and the Guangdong College of Pharmacy. Offering insight into the personal hygiene conditions of children living in China’s rural regions, the survey found that the practice of proper hygiene habits among rural students was far behind that of students residing in cities within the same age groups, emerging as a widespread problem resulting from the disparity of development in different regions of the country.

Results of the study indicated that the practice of basic personal hygiene habits was lacking among those surveyed, contributing to a mere 50% habit rate. Particularly, the findings suggest that 80% of the children surveyed rarely or had never used tissue paper for sanitary purposes at schools. According to the study, these unhygienic habits are rife among children living in rural areas due to the absence of proper personal hygiene concepts, signifying the need for further educational efforts.

In light of these findings, APP-China has proactively joined hands with China Business News in launching the new corporate social responsibility program, spearheading efforts to promote awareness of personal hygiene and proper lifestyle habits among school children in rural areas as the basis for positive development in their lives.

Commenting on the program, Liu Fang, deputy director of China Business News’ CSR Division, expressed confidence in the new program. "We are delighted to collaborate with APP-China on this meaningful endeavor, which extends corporate social responsibility to the realm of education and providing guidance for our younger generation."

To highlight the role of household paper use in maintaining personal hygiene, APP-China and its subsidiary Gold Hongye Paper have donated various sanitary paper products worth more than 50,000 yuan (almost $8,000) to the local Yangpu Number One Elementary School for this semester, as the first step in an initiative that underlines APP-China’s corporate citizenship with combined offerings of its products and expertise.



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