August 2012
Over The Wire Tissue Edition
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Cascades Tissue Expands Moka Bathroom Tissue Line

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Cascades Tissue Group, Waterford, N.Y., USA, has announced commercial line expansions of its Cascades Moka™ 100% recycled unbleached bathroom tissue offerings. In addition to the single roll offering, launched in January, Cascades Moka is now available in jumbo rolls (9-in.) and a high capacity format for Cascades Tandem® dispensers.

Cascades notes that the expansions will help it meet growing away-from-home market demand in North America. The larger formats, it adds, provide more options to use the product in existing dispensers that are intended for less frequent stocking.

The company explains that Cascades Moka gets 80% of its pulp mix from post-consumer material and 20% from recovered corrugated boxes. The new pulp mix used in this product, it says, offers a reduction in overall environmental impact by at least 25% compared with the pulp mix used in Cascades 100% recycled white bath tissue. The product is also offset with 100% Green-e® certified renewable wind electricity, saving 2,500 lb of carbon dioxide emissions for each ton produced.

Since its official launch in January 2012, Cascades Moka bath tissue has been made available to both corporate and individual purchasers through Office Depot. It recently won the Novae Quebec Eco-design Contest, which recognizes the smartest sustainable design ideas.

"As tastes continue to evolve and customers continue to seek the most environmentally preferred options available, we knew the time was right to introduce North America’s first-ever beige bathroom tissue," said Cascades Tissue Group CEO Suzanne Blanchet. "The reception has been really positive and we’re thrilled to be at the forefront in this step for greater sustainability."



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