February 2012
Over The Wire Tissue Edition
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Kruger Using New Embossing Pattern for Roll, Multifold Towels

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Kruger Products L.P., Mississauga, Ont., Canada, has launched a new embossed pattern on all of its roll and multifold towel brands—Embassy® Supreme, Embassy®, White Swan®, and Esteem®. Kruger notes that the new embossing both enhances the look and feel of the towels and improves absorption and strength, enabling hands to be dried more thoroughly and thus reducing the risk of cross-contamination.

In line with Kruger Products' Sustainability 2015 initiative, the new embossed roll and multifold towels are EcoLogoM-certified (made with 100% recycled fiber and more than 88% post-consumer content) and/or Forest Stewardship Council (FSC)-certified by Rainforest Alliance. Kruger Products is the first Canadian tissue manufacturer to obtain FSC certification.



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